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Louis P
Writer #25104
Lexington, MA
Joined 5/24/2018
4 Star Rating
419 Projects
0 Endorsements
0 Elite Skills
Summary
Louis P. is a highly experienced freelance writer and content creator.

He has an extensive background composing, editing and publishing creative articles, stories, and related content. Generate quality content precisely and accurately for organizations/agencies. Proven ability to proofread, correct and deliver high quality and compelling content. Expertise in researching and executing intriguing and interactive content for a variety of industries, including architecture, technology, and design.

Adept at WordPress, as well as MS tools such as WORD, and EXCEL.

Professional Experience
BLOGGER, “ASK LOUIS” 2015 – Present
Graphisoft USA
? Helps to raise the visibility of one of the leading developers of BIM software
? Develops unique content through the craft of narrative storytelling
? Manages and completes all assigned creative writing projects, within given deadlines
? Conducts in-depth research and produced fresh and interesting content
? Authors, edits, and updates feature articles, scripts and related digital content
? Interviewed leading figures in architecture, design and technology, as well as those just below the radar

CONSULTANT 2014 – Present

? Consult senior management at design-oriented companies on a broad spectrum of projects, from creating editorial departments to launching custom publications and blogs
? Develop a series of workshops for architects and designers on how to create compelling Social Media Narratives, sponsored by leading design showrooms in the Boston area in conjunction with IFDA, the Interior Design Furnishings Association
? Led a multimedia reputation management campaign, overseeing the gamut from editorial strategy to special events, for one the largest art dealers in the world, a $1+ billion company based in Detroit
? Tapped by leading design exchanges such as The New York Design Center, Chicago’s Merchandise Mart, and The New Jersey Decorating Exchange to conceive, develop and produce 100+ page glossy custom publications

FOUNDER / SENIOR EDITOR

Columnist and Contributing Editor, Boston, MA 2007 – Present
New England Home, Boston, MA 2005 – 2007

? Co-founded this influential regional Architectural Digest, successfully acquired in 2007 by Network Communications Inc., the largest publisher of real estate magazines in the country
? Invented the editorial and design roadmap for the bi-monthly magazine, recruiting major players of the high end architectural, construction, interior design, landscape design and custom furnishings industries
? Served on the executive management team collectively responsible for all senior-level hires
? Conducted a successful roadshow with the Publisher which built the initial cadre of advertisers that paved the way for the magazine’s launch

CONTRIBUTING WRITER 2004 – 2017
Showboats International, Fort Lauderdale, FL
? Developed and produced Design Showcase, a new editorial department for Showboats International, the world’s leading mega yacht publication
? Featured unusual interiors and furnishings for today’s “Floating Palaces.”
? Interviewed nearly all the major luxury yacht designers, from Gregory C. Marshall in Canada to Francois Zuretti in France
? Developed, validated and reviewed writing deliverables. Interfacing with the support teams, and subject matter experts
Showboats International, Fort Lauderdale, FL (Continued)
? Collected resources based on the subject matter to write informative and organized articles weekly production meetings

FOUNDER/EDITOR-IN-CHIEF 1986 – 2003
Design Times, Boston, MA
? Created and launched a groundbreaking publication focusing on the work of both major and emerging designers
? Steered the publication to a series of “firsts” as part of an ongoing commitment to innovation
? Introduced technological innovations into the design and production process
? Served as one of the first home design magazines to attract and retain major national advertisers
? Negotiated national distribution contracts with Barnes & Noble and Curtis Circulation
? Drove publication growth from zero to over $2 million in revenue, and engineered its successful acquisition in 2002
? Secured interviews and exclusives with a long list of style celebrities, including Ivana Trump, Adrienne Vittadini, Diane von Furstenberg, Juan Montoya, Mary Douglas Drysdale, William Hodgins, Jane Seymour and Cheryl Tiegs; also featured the work of nationally-acclaimed writers such as Chippy Irvine and Alexandra Stoddard
Marketing
Technology
Article

Specialties

Architecture, design, new technologies, social media marketing communications, artist profiles, long-form articles, creative editorial direction, and leading social media writing.

Interests

Louis P.'s forte is telling stories, clearly and convincingly. "A subject is one thing," he says, "teasing out the story is another."

Education

University of California at Santa Barbara / College of Creative Studies

Louis P. studied under some of the top literary critics of the period: Marvin Mudrick who launched the highly-selective Creative Studies program in a former marine barracks, and Hugh Kenner, the leading Symbolist scholar

The Fine Arts Work Center, Provincetown, MA

Louis P. studied under Pulitzer-prize winner Alan Dugan, who helped free his powers of observation, and narrative imagination.

The Putney School

In his senior year, Louis P was elected Editor in Chief of Putney Magazine, a position which gave him a window on professional publishing.

Technology

27 Projects Completed

BLOGGER, “ASK LOUIS” 2015 – Present
Graphisoft USA
Helps to raise the visibility of one of the leading developers of BIM software
Develops unique content through the craft of narrative storytelling
Manages and completes all assigned creative writing projects, within given deadlines
Conducts in-depth research and produced fresh and interesting content
Authors, edits, and updates feature articles, scripts and related digital content
Interviews leading figures in architecture, design, and technology, as well as those just below the radar

Marketing

12 Projects Completed

Marketing Consultant 2014 – Present

Consults senior management at design-oriented companies on a broad spectrum of projects, from creating editorial departments to launching custom marketing publications and blogs
Developed a series of workshops for architects and designers on how to create compelling Social Media Narratives and marketing materials, sponsored by leading design showrooms in the Boston area in conjunction with IFDA, the Interior Design Furnishings Association
Led a multimedia reputation management campaign, overseeing the gamut from editorial strategy to special events, for one the largest art dealers in the world, a $1+ billion company based in Detroit
Tapped by leading design exchanges such as The New York Design Center, Chicago’s Merchandise Mart, and The New Jersey Decorating Exchange to conceive, develop and produce 100+ page glossy custom publications

Article

380 Projects Completed

As Editor-In-Chief of Design Times back in 1986, Louis P. wrote many of the articles himself under different pen names. These were often the names of family members who were startled and delighted to see themselves in print.

Later, he wrote the defining column for Design Times' successor, New England Home. The column was called Trade Secrets and it focused on the latest developments in the New England design community.

Louis P also developed and wrote a regular department for the mega-yacht magazine Showboats International starting in 2005 and ending last year. Its focus was luxury furnishings available for the "floating palaces" of today.

Louis P's articles for Graphisoft cover a wide range, from neuro-architecture and biomimetic materials to social media marketing and best practices.

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