technology, blog content, copywriting
geography, books, music
Kory's niche on the corporate side is in digital analytics and he specializes in writing about consumer insights, tech, e-commerce, and SaaS. Of particular interest to Kory are techniques to maintain existing relationships with both business-to-business and business-to-consumer communication. In addition, Kory analyzes digital channels like email, social media, mobile, and website for clients of major advertising agencies to uncover insights that lead to optimizations.
Kory has created a number of ads for small business clients. These ads can be in the form of landing pages, blog posts, or sales copy intended to entice users to contact the business. Kory focuses on targeting customers early in the relationship life cycle, such as in the research phase. The goal is to get the reader acquainted with the business through strong value propositions, differentiation, and clear calls to action.