Beyond content marketing, Nikki loves all things books and dogs. She's a former marketing manager for Tucson Festival of Books, and sits on the Board of Director's for a local animal welfare organization.
English degree, with focus in creative writing.
Nikki provides overall content strategy and marketing for a number of law firms, from those focused on family law to others who specialize in personal injury. Her background in ethics and compliance as an eLearning writer allows her to parse out the specific details associated with legal fields to write about them in a way that makes sense for consumer-facing websites. Her goal is to write content that helps the consumer understand more about the often-complex legal industry, while ensuring they go to her clients for further information.
Nikki has managed a number of content projects in the medical industry, ranging from overall website content marketing and SEO strategy, to managing teams of content writers, to driving the advertising and educational content for large campaigns. She has direct experience writing about chronic conditions, from fibromyalgia to arthritis, surgical procedures, dentistry, medical insurance, and fertility. She's also edited health and wellness textbooks for large publishers.
Nikki collaborates with companies to create online blog content that encourages customer engagement and drives new business. She's worked with national and international B2B and B2C brands, with monthly site traffic rates ranging from start-ups to one-million monthly views. Overall, she focuses on creating content that's accessible to the readerâ€”whether that's based on highly-technical software language, enterprise copy, a complex medical condition, or state-specific legal resources.
In her various roles, she's seen the true value of a data-driven content marketing strategy with the following wins:
â€¢ 152% increase in organic search sessions and 220% increase in online conversion for a healthcare client in one year
â€¢ 33% increase in organic search sessions for technology client in six months
â€¢ 32% increase in overall online traffic for legal firm in just three months
Nikki works with numerous companies to create data-driven content strategies, work those into project timelines, perform keyword research, and manage both content creation and reporting for web pages. She works directly with Google Analytics, WordPress, SEMRush, and Moz on an almost daily basis to drive those efforts. She's created website copy for national and international B2B and B2C brands, with monthly site traffic rates ranging from start-ups to two-million monthly views. With her background in instructional design that makes user intent a focus, along with a love for numbers and data, she's honed my skills in creating great web content for a number of different audiences and industries.
Nikki understands that a multi-modal marketing strategy is the best way to meet your clients, and knows that email marketing is one of the most cost-effective of those solutions. She's worked with retail, medical, and legal companies to refine their email marketing strategy and create content that reflects their brand style and engagement goals.