Toni B
Writer #23961
Quakertown, PA
Joined 1/8/2018
4 Star Rating
95 Projects
0 Endorsements
0 Elite Skills
Toni is a professional writer with 14 years of experience. Her career started in journalism, where she cut her teeth on government meetings and community spotlights. Wanting to expand her skills, she moved into the world of advertising. She learned to write for websites, print publications and even videos. Her experience includes search engine optimized copy,scripts blog posts, brochures, sell sheets, proposals and more. She's worked for the past seven years as an online content creator, writing on a variety of topics for a variety of audiences. She loves researching new topics, crafting clear, concise messages to compel readers, and a collaborative working experience.
Blog Post
Article
Green Products
Consumer Goods
Green Living

Toni B's Green Products Industry Experience

30 Projects Completed

As a contract employee for Rodale Inc., Toni wrote dozens of product descriptions for their online store. Each product was sustainable, environmentally friendly and/or organic, and ranged in industry type from beauty and fashion to home goods and cooking.

Specialties

Crafting detailed, in-depth copy meant to instruct, inform and interest readers.

Interests

Public health, politics, parenting, publishing, organic farming, gardening, sustainability, hobby farming and homesteading.

Education

Kutztown University of Pennsylvania

While interested in pursuing journalism after graduation, Toni minored in public relations. During her time at Kutztown, she wrote for the school newspaper, participated in the public relations club and also wrote for a start-up weekly paper, The Weekender. She wrote several articles for that publication, including an interview with Kevin Bacon for his band, The Bacon Brothers.

Consumer Goods

30 Projects Completed

Toni wrote for a daily deals website for nearly four years. During that time, she wrote creative content for consumer goods and services. Copy included bullet points as well as a more in-depth sales paragraph. For two of those years, she exclusively wrote copy for products being sold nationwide.

Green Products

30 Projects Completed

As a contract employee for Rodale Inc., Toni wrote dozens of product descriptions for their online store. Each product was sustainable, environmentally friendly and/or organic, and ranged in industry type from beauty and fashion to home goods and cooking.

Green Living

5 Projects Completed

As a contract writer for Rodale Inc., Toni wrote several blog posts on living a green and sustainable lifestyle. Her work varied from bullet posts to in-depth articles on topics of health, cooking, and gifting.

Article

20 Projects Completed

For three years, Toni worked as the sole reporter for a local newspaper. Assignments ranged from government meetings and breaking news to community features. Additionally, she freelanced prior to and after her time at the paper for other publications, reporting on sports, music and local happenings.

Blog Post

10 Projects Completed

In her past three positions, Toni wrote blog posts as part of her daily duty. At two of those companies, she used the corporate Wordpress platform. Her posts range from casual to formal and informative to opinionated.

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