Her expertise lies in creating content about inbound and digital marketing, and the banking, technology, and nonprofit sector. Sara has honed her skills on taking technical jargon and making it easy to understand. She is also great at editing down information to only keep the most important and intriguing parts of your story to keep the reader's interest peeked and improve SEO.
Sara also writes and creates on the topics of parenting, fitness, fashion, and travel.
Sara graduated with a 3.5 GPA and a degree in Marketing. She also played 4 years (3 on scholarship) on the Harding University tennis team.
Sara is a marketing executive with over 10 years of experience in every aspect of the marketing process. From inbound to outbound marketing, aligning marketing to sales, public relations, report analysis and graphic design, Sara understands that a great marketing strategy is only as good as the results you can measure and improve.
Sara has volunteered with and worked for nonprofits for many years. She has planned numerous events, including the annual day of giving, Giving Tuesday. She has written newsletters, created flyers and brochures, and written web content to get the word out about the good that nonprofits do on a daily basis.
Sara has worked for technology companies over the years, and is very skilled in written complicated technical content in an easy to understand way. She has created numerous flyers, email campaigns, brochures, webinars, website copy, data sheets, white papers, presentations and banners on technology.
Sara has written many press releases in a variety of industries, including technology, banking, & professional services. These have been picked up by various media outlets and in some cases led to other articles being written about the company or product that the press release was about. Sara feels that the more you can talk about new products, services, or things that are happening in your organization, the more other people will be talking about you as well.
Sara has been creating brochures for over 10 years, specializing in copy about technology, banking, and professional services. She is skilled in taking hard to understand verbiage and making it shorter and easier to understand. She has created numerous types of brochures including a trifold, bifold, booklet, and standard flyer.
Sara has created numerous data sheets, dealing with technical jargon and making it easy to read and comprehend.