While he can (and often does) write in a variety of verticals he specializes mainly in marketing and business topics. Some examples include:
- All types of marketing, especially digital
- Time management
- Entrepreneur/startup topics
- Operations and employee management
Writing (a published author), anything outdoors and travel related (he travels frequently), marketing, drawing/painting (traditional and digital), cooking, family activities, gaming (all platforms), music (he plays guitar and piano)
With more than 10 years experience in freelance content marketing, Derek has managed countless marketing projects that include audience and keyword research, topic ideation, funnel development and the production of long form content. This includes deep research backing up all statements and data points with links either to influencers or authoritative reports.
While Derek provides a range of content and copywriting services including email marketing, website copywriting, and press releases the bulk of client projects have been long form blog content/articles over the last 10 years. This includes content typically in the range of 1500-2000 words though some "10x content" has been in excess of 3000 words.
For example; the content he produced for Neil Patel was often 2500 words while the content he created for Shutterstock was typically 1200 words.
The blog posts and articles are intended to be part of a larger content marketing strategy. So, those clients working with Derek were not just ordering top-of-funnel content for better search visibility; they were receiving content built for specific stages of the buyer's journey to help educate, build relationships with prospective customers, and move them toward a point of conversion at the end of the funnel.