Gerald specializes in all forms and styles of writing, including marketing materials, web content, landing pages, business plans, ebooks, biographies, technical writing, SEO, and much more.
Gerald has a breadth of interests. He loves learning, so even if there's a field or industry in which he has limited knowledge or experience, as a highly technical mind he grasps complex material easily and can create the content his clients are pleased to publish.
Gerald earned his bachelor of arts degree in June, 1992. His interest in social sciences was matched by his passion for astrophysics and IT, but he decided to pursue psychology as a discipline.
Pursuing a passion for writing borne into him since early life, Gerald enrolled at National University and their creative writing program. Completing his master's degree with distinction honors, he used the knowledge and insight gained here to launch his freelance writing career.
Gerald has been a leader in the web content and development industry. He has written thousands of web pages for clients seeking to make their mark on the Internet. When the average first-time visitor to a website will give it 5-7 seconds before clicking away or realizing this is the place for them, every word matters. Gerald has honed his skills through years of practice, understanding the psychology of the average web visitor, and having a keen interest in maximizing ROI for his clients.
Gerald has taken on marketing for clients since 2009 and the bulk of these endeavors involve online marketing. Quality copy is crucial to hitting emotional triggers and inspiring action on the part of the target audience and Gerald has developed a keen insight into the factors that help businesses and individuals market their products and services to their prospective customers. The types of marketing he has done run a broad range, from landing pages to ad copy for flyers, from web content to book summaries, from product descriptions to in-depth reviews, and more.
The world of education keeps shifting, but one thing remains constant: people want to learn. Gerald has taken on a number of clients within the educational sector -from preschools to universities- to develop curriculum, questions, and information pertinent to these services.
Articles and blogs are one of the most significant ways to boost online presence, and they can be powerful or completely fail to perform their task if they're not taken seriously. Gerald has been an avid article/blog writer for more than 10 years, crafting engaging content that helps clients become an 'authority' in their respective industry.
Gerald's experience with web content has been tremendous. Not only has he been in the trenches of search engine optimization for years, he has been on the leading edge of some innovative language and content that drive visitors to take action for his clients.
Press releases are a pivotal component of powerful marketing for individuals to major corporations. Gerald has developed powerful insight and a keen understanding of how to shape press releases for each cause, purpose, or event.