Grace's specialties include SEO, blog writing, website copy, B2B-targeted copy, and social media strategy.
Grace is passionate about fashion, pets, and implementing marketing strategies that help businesses soar. She also loves to write short stories that teach children how to be their best selves.
Grace also specializes in technical writing, which includes academic research, instructional writing, and training development. This program empowered Grace to write accurately and concisely.
Grace is a master of storytelling from fiction and non-fiction perspectives. This program explored how to deliver compelling materials in terms of structure, characterization, and plot.
Grace has substantial experience in developing hard-hitting marketing campaigns on digital and traditional platforms. Specifically, she writes copy for display ads, blogs, websites, email campaigns, and optimizes content for SEO value. On the traditional side, she writes copy for product slicks, brochures, magazine ads, newspaper ads, and much more. Grace is truly an integrated marketing strategist who knows how to connect with audiences across platforms and industries.
Throughout Grace's 11-year marketing career, she has written email campaigns (including drip) for numerous B2B and B2C companies. She excels at developing complementary campaigns that help drive conversions. Grace also has the ability to write emails in a variety of styles that match companies' brands. She can create professional approaches and casual tones that excite and engage prospects.
In the past 3 years, Grace has managed 3 blog sites for the advertising, telecommunications, and television industries. Grace empowered small-and-medium-sized businesses with marketing strategies that drive more sales. In the telecommunications industry, she educated businesses on the power of effective telephone systems. Lastly, she engaged children and teens with a blog that explored the topics and celebrities that they valued most.
Grace has a deep understanding of how to deliver effective organic and paid posts on Facebook. For over 3 years, she has managed Facebook accounts for several B2B companies and has consulted with numerous B2C companies on how to engage audiences and increase website traffic. In addition to positioning, Grace also understands Facebook's ever-changing algorithm. This knowledge enables her to write educational, inspiring, and humorous posts that generate higher reach.
One of Grace's main talents is writing extremely tight copy, which works extremely well on a platform like Twitter. She understands how to break through the clutter with tweets that intrigue audiences. In addition to engaging writing, she has a deep understanding of social influencer strategies and can help companies extend their reach by determining who to network with in this space.