
Copywriting, editing, content strategy, graphic design, video marketing
Writing, editing, content strategy, graphic design, video, photography, and music.
Tara created scripts and produced several videos during my time at UC Santa Cruz.
Tara has four years of experience writing blogs, website content, video scripts, newsletters, and managing social media campaigns for companies in the healthcare industry. As an award-winning, multi-published author with Macmillan and an accomplished social media manager/content strategist with a decade of professional design, video, and copywriting experience, she has increased online engagement by 70% with targeted social media campaigns, unique marketing videos, and creative blog posts.
Tara has eight years of experience writing blogs, website content, video scripts, newsletters, and managing social media campaigns for companies in the marketing industry. As an award-winning, multi-published author with Macmillan and an accomplished social media manager/content strategist with a decade of professional design, video, and copywriting experience, she has increased online engagement by 70% with targeted social media campaigns, unique marketing videos, and creative blog posts.
Tara over ten years of experience writing video scripts. As an award-winning, multi-published author with Macmillan and professional video producer, she has written scripts for dozens of videos, increasing viewership by over 1000% and video share rates by 159%. She is capable of providing the following types of scripts: emotional, humorous, inspiring, and technical/informative.
Tara has been writing and optimizing website content for a decade. She has developed content for companies in many fields, including publishing, healthcare, medical technology, high tech, and more. Her content has improved conversion and bounce rates and resulted in increased calls about the services and/or products offered. One tip: Voice is everything. Tara researches and analyzes a company's audience to determine the best approach and tone, what types of articles to write, and how to structure the information on the website.
Tara has extensive experience developing content and editing newsletters. Over the last decade, she has produced newsletters for healthcare, recruiting, and high tech companies. Newsletters have been developed for print, websites, and email.