Tara K
Writer #22906
Joined 9/14/2017
4 Star Rating
50 Projects
0 Endorsements
0 Elite Skills
Multi-published, award-winning author with over ten years of copywriting and content strategy experience looking to inspire and be inspired. Tara not only lives and breathes design - she lives to tell stories. As an accomplished copywriter and content strategist with a decade of professional design, video, and copywriting experience, she'd love to help you increase your engagement. While working in the healthcare industry, Tara's creative blog articles, targeted website content, and social media posts increased online engagement by 70%.

Her accomplishments for businesses and individual clients include:
• Producing new, innovative marketing videos for DDN Storage, a high tech company, which include motion graphics, on-brand and on-budget, saving the company a significant portion of the budget they use for outside vendors. Videos have increased video shares by 159% and subscribers by 41%.
• Successfully rebranding multiple companies, including developing their new "voice", improving their content strategy, developing their first style guides, new logos, content for marketing materials, and website content development. Website conversion rates improved significantly.
• Launching a successful video marketing and social media campaign for Las Vegas Recovery Center, which included infographics and innovative visual content, that increased social media engagement by 70% and resulted in more admits to their program.
• Significant creative team management and helping creative teams function as a more cohesive and efficient unit.
Marketing
Newsletter Content
Medical
Script/Video
Web Page

Specialties

Copywriting, editing, content strategy, graphic design, video marketing

Interests

Writing, editing, content strategy, graphic design, video, photography, and music.

Education

UC Santa Cruz

Tara created scripts and produced several videos during my time at UC Santa Cruz.

Medical

10 Projects Completed

Tara has four years of experience writing blogs, website content, video scripts, newsletters, and managing social media campaigns for companies in the healthcare industry. As an award-winning, multi-published author with Macmillan and an accomplished social media manager/content strategist with a decade of professional design, video, and copywriting experience, she has increased online engagement by 70% with targeted social media campaigns, unique marketing videos, and creative blog posts.

Marketing

0 Projects Completed

Tara has eight years of experience writing blogs, website content, video scripts, newsletters, and managing social media campaigns for companies in the marketing industry. As an award-winning, multi-published author with Macmillan and an accomplished social media manager/content strategist with a decade of professional design, video, and copywriting experience, she has increased online engagement by 70% with targeted social media campaigns, unique marketing videos, and creative blog posts.

Script/Video

20 Projects Completed

Tara over ten years of experience writing video scripts. As an award-winning, multi-published author with Macmillan and professional video producer, she has written scripts for dozens of videos, increasing viewership by over 1000% and video share rates by 159%. She is capable of providing the following types of scripts: emotional, humorous, inspiring, and technical/informative.

Web Page

20 Projects Completed

Tara has been writing and optimizing website content for a decade. She has developed content for companies in many fields, including publishing, healthcare, medical technology, high tech, and more. Her content has improved conversion and bounce rates and resulted in increased calls about the services and/or products offered. One tip: Voice is everything. Tara researches and analyzes a company's audience to determine the best approach and tone, what types of articles to write, and how to structure the information on the website.

Newsletter Content

0 Projects Completed

Tara has extensive experience developing content and editing newsletters. Over the last decade, she has produced newsletters for healthcare, recruiting, and high tech companies. Newsletters have been developed for print, websites, and email.

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