Hugh T
Writer #22880
Joined 9/12/2017
5 Star Rating
100% Success
585 Projects
0 Endorsements
0 Elite Skills
Hugh T. has created marketing content for such clients as Microsoft, IBM, SAP, HPE, Oracle, Google and Advanced Micro Devices. As Social Software Evangelist for IBM Software Group he developed a unique financial payback model to quantify ROI for social software in the corporate environment. The resulting paper received the Marcom Platinum Award for Whitepaper Writing. As Public Relations Manager for Microsoft’s SharePoint Technologies, Hugh was responsible for generating the “Billion dollar juggernaut” story that helped make SharePoint a high profile product for the company, generating over 800 pieces of press coverage in one year. Hugh is a Certified Information Security Manager (CISM) and lecturer at the University of California, Berkeley’s Law School and Graduate School of Information. He is the author of the books B2B Technology Marketing (2013), Event-Driven Architecture: How SOA Enables the Real-Time Enterprise (Addison Wesley 2009), The Joy of SOX: Why Sarbanes Oxley and Service-Oriented Architecture May Be The Best Thing That Ever Happened To You (Wiley 2006) and Understanding Enterprise SOA (Manning, 2005) as well as more than a dozen articles on business and technology.
Hugh is also a frequent speaker at industry conferences, including the Institute of Internal Auditors (IIA), the Microsoft Business Process Modeling and SOA conference, the HP Technology Forum, and IBM Rational DeveloperWorks. He has consulted with dozens of entrepreneurs and crafted business plans that have helped these new ventures get funded. He earned his AB, Magna Cum Laude from Harvard College in 1988 and his MBA from Harvard Business School in 1992. He lives in Cleveland, Ohio.
White Paper
Web Page


White papers about enterprise technology
Case studies
Articles/Blog posts
Web copy


Enterprise technology
Business management


Harvard College

Liberal arts education with an emphasis on visual art, photography and filmmaking.

Harvard Business School

Earned Libor Fellowship for study of small business.


259 Projects Completed

Hugh works extensively with enterprise B2B marketers. His clients include global tech firms as well as venture-backed startups. Many of his assignments involve establishing a financial or strategic value for a technology investment. In some cases he may develop an actual financial model to demonstrate the return on investment.


201 Projects Completed

Hugh frequently writes articles (blog posts) on behalf of technology clients. They are generally based on a key word or key phrase. His approach involves developing an effective story hook that will draw the reader into the article. He sometimes uses fun phrasing or even pop culture references to get an article off with an engaging style. However, he always tries to put solid, informative content into the articles he writes. He finds that readers are allergic to fluff and cliches.

White Paper

104 Projects Completed

Hugh has been writing technology white papers for nearly 20 years. Examples include developing and publishing a financial ROI model for corporate social software for IBM, articulating a financial case for low-power processors chips for AMD and defining the business and governmental benefits of open standards for Microsoft.

Web Page

21 Projects Completed

Hugh has written web content in many contexts. His primary work in this area is for one global technology leader. He finds the work an enjoyable challenge. To write effective web content, it is necessary to understand and balance number of potentially conflicting factors. These include the messaging and strategy of the business, the needs of the web audience, calls to action and lead generation as well as SEO.

View My Full Profile