Marketing
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marketing emails and blog posts
sports (She was an athletic training major and worked for years as a personal trainer and health coach), local events and activities such as local town festivals.
Athletic Training Majors at Trinity International University in 1996 divided time between the classroom and hands on experience supporting the college and local high school sports teams. Course work included medical terminology, anatomy and physiology, nutrition, and sports psychology. Hands on experience included attending all athletic practices and games for an assigned team. Athletic Training majors were responsible for responding to injured athletes and administering basic first aid where needed. Additionally, majors helped to identify major injuries and then carry out therapy protocols developed by Surgeons, Physical Therapists, General Practitioners and Certified Athletic Trainers.
Content marketing focused on the inbound method of marketing. Blog posts and marketing emails focused on the buyer journey from start to finish can be created with the goal of developing and maintaining a trusting relationship. Informational blog posts with keywords relevant to a company can help search engines find a business website quickly. Using a combination of keyword research and SEO best practices will strengthen blog post marketing content.
Beth is a content marketing manager overseeing several accounts for an Inbound Marketing agency. She spends several hours each week developing content for B2B and B2C businesses. Her experience includes writing content for HVAC companies, preschools, Inbound marketing agencies, plumbing contractors and swimming pool repair companies.
Her certifications through the Hubspot Academy include one in Inbound Marketing, another in Email Marketing, and one Content Marketing. She has also trained in SEO best practices. With each piece of content she writes, she takes time to research and confirm the information linked includes the most up-to-date industry standards.
Blog post content for an inbound marketing agency covers informational subjects that are industry relevant. Email marketing, SEO, blogging basics, image creation, Inbound philosophy are all topics frequently covered.
An inbound marketing content manager creates and edits content for various industries. Blog posts produced include dental information, spinal surgery, pool repair companies, HVAC companies, realtors, and hand gun sales.
Email marketing content is created to further promote blog content. Monthly emails are created featuring popular blog content, special offers, or upcoming events a company wants their clients to be aware of. The goal of email marketing is the encourage further interaction between the company and the client. Adding images to emails helps them stand out as well as developing engaging subject lines that are straight forward about the email content.
As a content marketing manager Beth understands the importance of every page on a website being SEO optimized. Web pages are the first often the first introduction of you to a potential client. Web pages need to include industry relevant keywords as well as clearly identifying any services or products your company sells.
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