Beth W
Writer #22524
Urbana, IL
Joined 9/22/2017
4 Star Rating
100% Success
291 Projects
0 Endorsements
0 Elite Skills
She works part time as a content manager for an inbound marketing agency. She loves the variety this role provides. Each company has a unique message they are trying to present which is a fun challenge to support. In addition to researching and editing blog posts, she is also a contributor to her agency blog.

Content development extends beyond a blog post. As a content manager, she is responsible to write marketing emails and promote companies through social channels in addition to producing weekly blog content.

She is Hubspot certified and understands SEO best practices.
Marketing
Blog Post
Email Copy

Beth W's Marketing Industry Experience

103 Projects Completed

Content marketing focused on the inbound method of marketing. Blog posts and marketing emails focused on the buyer journey from start to finish can be created with the goal of developing and maintaining a trusting relationship. Informational blog posts with keywords relevant to a company can help search engines find a business website quickly. Using a combination of keyword research and SEO best practices will strengthen blog post marketing content.

Specialties

marketing emails and blog posts

Interests

sports (She was an athletic training major and worked for years as a personal trainer and health coach), local events and activities such as local town festivals.

Education

Trinity International University

Athletic Training Majors at Trinity International University in 1996 divided time between the classroom and hands on experience supporting the college and local high school sports teams. Course work included medical terminology, anatomy and physiology, nutrition, and sports psychology. Hands on experience included attending all athletic practices and games for an assigned team. Athletic Training majors were responsible for responding to injured athletes and administering basic first aid where needed. Additionally, majors helped to identify major injuries and then carry out therapy protocols developed by Surgeons, Physical Therapists, General Practitioners and Certified Athletic Trainers.

Marketing

103 Projects Completed

Content marketing focused on the inbound method of marketing. Blog posts and marketing emails focused on the buyer journey from start to finish can be created with the goal of developing and maintaining a trusting relationship. Informational blog posts with keywords relevant to a company can help search engines find a business website quickly. Using a combination of keyword research and SEO best practices will strengthen blog post marketing content.

Blog Post

113 Projects Completed

Blog post content for an inbound marketing agency covers informational subjects that are industry relevant. Email marketing, SEO, blogging basics, image creation, Inbound philosophy are all topics frequently covered.

An inbound marketing content manager creates and edits content for various industries. Blog posts produced include dental information, spinal surgery, pool repair companies, HVAC companies, realtors, and hand gun sales.

Email Copy

75 Projects Completed

Email marketing content is created to further promote blog content. Monthly emails are created featuring popular blog content, special offers, or upcoming events a company wants their clients to be aware of. The goal of email marketing is the encourage further interaction between the company and the client. Adding images to emails helps them stand out as well as developing engaging subject lines that are straight forward about the email content.

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