To stand out from the steady stream of spam and sludge that accosts people's email inbox, Ryn shoots for a quick, catchy message that catches their eye. Her emails keep company's overall objective in mind while frequently using a slightly quirky or humorous twist to grab and retain people's attention.
Make someone laugh, and you'll make them remember you. Make them remember you, and you'll become the go-to company the next time they need something in your arena. They might even put your email in their "save" file.