Scott specializes in developing content that helps businesses get noticed by their target audience. He has years of experience producing blog posts, articles, website content, marketing materials, books, and speeches that resonate with potential customers and stimulate them to action.
Scott is a lifelong learner and likes to read and take online courses in a broad range of topics ranging from theology to marketing to counseling. When he is not reading, he loves spending time with his wife and three small kids.
GPA: 4.0. Degree awarded: 2010 Suma Cum Laude.
For over 12 years Scott has been a teaching pastor and has extensive knowledge regarding spiritual formation, theology, leadership, discipleship, spiritual gifts, and the Bible. His writing style is insightful and engaging. Over the years Scott has written books, blog posts, website content, and marketing materials for Pastor Miles McPherson and the Rock Church, as well as para-churches, pastors, and various spiritual leaders.
As a copywriter, Scott has specialized in sales and lead generation for over a decade. He has experience in both online and offline marketing and is skilled in helping clients develop marketing strategies from the ground up. Some of his projects include websites, landing pages, lead magnets, blog posts, content upgrades, brochures, and direct mail pieces.
Scott has 12 years of experience working in the non-profit sector and has written marketing materials and fundraising and membership renewal letters.
With over a decade of public speaking experience, Scott is not only a talented speech writer but also coach. He knows how to craft a presentation that communicates the essentials in a compelling and memorable manner.
Scott specializes in writing both simple emails to building complicated email sequences that move your prospects through the customer journey.
Scott has written blog posts for a range of clients, including non-profits, entrepreneurs, marketing agencies and clients in many other fields. He believes the blog is the ideal medium for really letting the client's unique brand voice and message shine through. Blogs are one of the best and simplest ways to increase page views and to increase customer loyalty (and therefore, ROI). Scott works closely with clients to ensure she understands the voice they prefer to use to make sure they reach their target audiences.