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Content formats:
Blog posts
Articles
eBooks
White papers
Guides
Email copy
Web copy
Social media posts
Search engine optimized content (title tags, meta descriptions, targeted keywords)
Online ads
Case studies
Content topics:
Health and wellness
Biotech/Pharma
Medical device
Healthcare
Technology
Digital marketing
Search engine optimization (SEO)
Pay-per-click (PPC) advertising, Paid Search
Web design
Web development
Leah's experience includes writing both long and short-form content pieces about various aspects of marketing functions. Her experience ranges from traditional marketing principles to digital marketing fundamentals that ultimately drive business results and growth. Her 8+ years of working in the marketing and advertising industry, plus certifications for inbound marketing mean she’s well-equipped to deliver compelling, relevant content that engages your target audience.
Leah has written several pieces on the topic of SEO and SEM in her 8+ years of working in the marketing and advertising industry. Her knowledge of digital marketing fundamentals coupled with content creation skills help her ultimately drive business results and growth. She’s well-equipped to deliver compelling, relevant content that engages and educates your target audience.
Leah holds a Master’s in Public Relations and Corporate Communications from NYU where she learned from top practitioners in the industry on best practices for writing press releases that adequately convey the story while grabbing the attention of journalists and reporters alike. Her relationships in the industry and experience crafting press releases can give you a leg up and getting your story noticed.
Leah’s experience with blog posts includes managing company blogs, content creation, topic generation and planning an editorial calendar for blogs. Her knowledge of copywriting techniques specific to this content type can educate readers, provide clarity on complex topics, improve readability and encourage engagement. Your brand’s tone and personality will be adapted to each blog post ensuring an appropriate deliverable for your audience.
Leah holds a Master’s in Public Relations and Corporate Communications from NYU where she learned from top practitioners in the industry on best practices for writing press releases that adequately convey the story while grabbing the attention of journalists and reporters alike. Her relationships in the industry and experience crafting press releases can give you a leg up and getting your story noticed.
Leah has extensive experience writing copy for email marketing campaigns as well as managing and reporting on the effectiveness of those campaigns. Her HubSpot Email Marketing certification and hands on knowledge means she can create compelling emails according to your buyer personas, goals, contact database segments and buyer lifecycle stage. Whether it's a sales sequence email, marketing email or lead nurturing email, best practices will be applied to ensure brand consistency and conversions.
Leah has created several guides and eBooks that effectively educate readers while keeping their attention. Her knowledge of copywriting techniques specific to this content type can educate readers, provide clarity on complex topics, improve readability and encourage engagement. Your brand’s tone and personality will be adapted to each eBook ensuring an appropriate deliverable for your audience.
Leah's experience includes writing both long and short-form content pieces about various aspects of marketing functions. Her experience ranges from traditional marketing principles to digital marketing fundamentals that ultimately drive business results and growth. Her 8+ years of working in the marketing and advertising industry, plus certifications for inbound marketing mean she’s well-equipped to deliver compelling, relevant content that engages your target audience.
