Stasey specializes in writing for the brand she has been assigned. An ambassador for the brand, Stasey seeks to fully understand the tone the client wishes to represent, their business, the call to action, as well as the type of content requested.
Taking the time to do the research required, Stasey has the gift of providing content relevant to the topic and in synch with client mandates, while staying within the boundaries of the assignment.
If the client desires humor, Stasey can certainly provide that! If the client desires a more technical piece that is instructional or purely informative, Stasey always hits the mark.
Deadline driven, Stasey has delivered full copy for several attorney web sites, restaurants, realtors, moving companies, as well as hundreds of product descriptions for catalogs--ranging from toys to fashion to household decor.
Born into a family of writers, Stasey follows in her father's footsteps who was a blue chip reporter and news anchor. She can't imagine doing anything else but writing, and finds her best ideas by the water.
Also known as "Gadget Girl," Stasey is never without her notepad app, so she can record an idea or capture a solution posed by a client.
Stasey owns a Mac as well as an iPad, two tablet PCs and who knows what else she's added by now.
A photography buff and PhotoShop guru, Stasey's clients often reap the benefit of photos taken by Stasey herself, saving them the cost of having to hire a photographer or purchase photo rights.
A music fiend, Stasey enjoys Christian rock, classic rock, swing and rockabilly.
A bookworm and arm chair detective, she can often be found curled up with the latest true crime novel.
Stasey is also a collector iPods, laptops, tablets and any other kind of electronic device she can get her hands on.
Stasey studied English, marketing and advertising at Florida State University.
Stasey has written several keyword articles for ebook authors, containing humor as the central element. Her pre-sales page for Match.com was noted by many as being "laugh out loud funny."
When Stasey found herself with an assignment of writing 30 SEO articles on urban chicken coops, humor was her savior. With Stasey's imagination and unorthodox sense of humor combined, the end result was assignment completed - and the client falling on her face laughing.
Stasey has written product descriptions for catalog items including decor, toys, bedding and bath accessories. She cut her teeth on writing product descriptions for long distance package offerings for the world's first dial-around (Excel), long since out-dated. From there, she wrote in layman's terms for the call center employees who would have to explain certain packages to callers who were unfamiliar with the offerings and packages. Since that time, Stasey has written for a myriad of online catalogs.
This client specified the purpose of this PPC (pay-per-click) campaign was to inform community bank and credit union presidents, IT folks, marketing department, etc. on the ROI and effectiveness of online advertising around the "leave your bank" media. They requested an informal, humorous message that would be served upon the reader clicking the PPC tag "Click Here to Leave Your Bank," which was also created by Stasey.
Stasey believes that keeping up with technology is a must and the mainstay of her continuing ability to write about new high-tech concepts and offerings. She has written user help files, user FAQs, program installation steps and process documentation for quality assurance test plans and test cases. Stasey is one who does read new release notes for updates to her software. She is self-taught with HTML and CSS.
Before joining WriterAccess, one of Stasey's main clients was a major auto dealer known worldwide. She wrote the monthly newsletter for opt-ins, as well as product "reveal" landing pages, site and email content.
Stasey has contributed to award-winning creative for both Toyota and Lexus, from new product reveals to the content on their respective web sites. It was Stasey's assigned duty at the agency where she worked to write the monthly Toyota Racing Development newsletter, which involved interviewing race car drivers and Toyota personnel.
Stasey has written web sites for kennels, dog adoption agencies and informative articles on specific breeds--requiring her to use her impeccable research skills. Stasey has the added advantage of being an animal advocate and dog lover, so she enjoys projects where she can write about our furry friends.
Stasey has written numerous articles on health, including advice on how to purchase equipment, running or climbing gear or start a new health regime. She has produced copy on types of teas that are good for the body and mind, as well as a published piece on how to work out at home with no equipment--even how to stay physically active when unemployed.
Stasey has crafted articles with regard to fishing, because it is one of her favorite sports. This article was an easy A for Stasey; however, it is Stasey's policy to perform all the research necessary to write about any sport or game she has not had experience with, and she still hits the mark! This was the case at the ad agency, where Stasey found herself writing help files for online games for the Sony gameboy!
In her capacity as Editorial Director at a worldwide ad agency based in Dallas, Stasey has been involved in numerous Statements of Work, where goals and objectives for a project were outlined and documented. These documents evolved from discovery meetings with account directors who had close relationships with clients and prospective clients. As a freelancer, Stasey has produced SOWs independently for clients including Ag-Power and Tammy Lane Productions.
Stasey has a knack for capturing the essence of the types of law practices, the attorneys' philosophies, as well as the tone conveyed. She has written full web sites (content and SEO) for lawyers specializing in bankruptcy, divorce, and child custody lawyers--and has even tackled the tricky subject of DUI and crime.
Stasey has written SEO several web sites, blogs, articles, sales copy pages, to the delight of her clients. She specializes in SEO.
Stasey has written a multitude of product descriptions for catalogs including home decor, bath and bed accessories and fashion accents for the home.
Stasey has written introductory scripts for Internet podcasts, all of which were used word-for-word by the client.