Social media copy, blog posts, email copy
Personal finance, minimalism, travel, food, cooking, reading
Hannah received her B.A. in Journalism, with a focus on Strategic Communication.
Hannah joined an early-stage, tech startup out of MIT called Spoiler Alert as employee #6 and lead marketer. She managed their content strategy and learned a ton about the world of B2B marketing. She served as the managing editor for the company blog and copywriter for social media content, website content, landing pages, and CTA buttons. Her communications efforts helped the Spoiler Alert CEO be named to the Forbes 30 Under 30 list in 2017.
Hannah currently works as a Copywriter for a travel company in Boston, focusing on promoting European river cruises. She writes copy for email campaigns, printed marketing materials, website content, and landing pages. Previously, she worked as a Freelance Writer for a lifestyle blog called The Midwestival, contributing city guides and how-to recipes.
In her role at Sartori Cheese, Hannah worked as an Assistant Marketing Manager for 2+ years, writing copy for social media posts, email marketing, blog posts, POS material, sales copy, website content, radio ads, and product descriptions.
Hannah has written copy for 100+ email campaigns, including content for e-newsletters, promotional emails, product updates, and thank you email/lead nurturing sequences.
Hannah managed the Twitter account for Sartori Cheese for over 2 years. One of her responsibilities was to participate in Twitter chats. Here is a list of tweets she wrote to facilitate a Twitter chat that the company hosted.
In order to better target “foodies” and grow our social media following on Twitter, Sartori Cheese sponsored a Twitter chat called #FoodieChats on November 10, 2014. The theme “Entertaining with Cheese” guided the conversation, which was housed on Twitter with additional promotion on Facebook and Instagram.
The results? Over 4,000 tweets were sent during the Twitter chat, we had 376 contributors in the conversation and 2 million impressions, we gained 340 new Twitter followers and 150 new Instagram followers and achieved a lead that eventually scored us a spot on Fox & Friends.
Hannah was the managing editor of a company blog for an early-stage food tech startup out of MIT. She wrote monthly blog articles on topics such as food donation, food waste reduction, and sustainability.