Courtney B
Writer #21281
Niskayuna, NY
Joined 6/15/2017
4 Star Rating
210 Projects
0 Endorsements
0 Elite Skills
Freelance Writer and Public Relations Consultant, June 2017-present
• Write thoroughly researched, SEO optimized press releases, articles, web copy and blogs.
• Develop strategy to maximize exposure to key audiences.
• Pitch client stories to targeted press.

Project Manager (content creation, editing and project management), Upside Collective, March 2016-May 2017
• Led project to create a resource portal for New York State Health Insurance Program (NYSHIP) health benefits administrators that outlines responsibilities in plain language, offers explanation of policy and provides step-by-step instruction for making changes to enrollee benefits.
• Conducted weekly meetings with team and subject matter experts to discuss content.
• Drafted web copy based on discussions with subject matter experts.
• Created new NYSHIP marketing print piece and drafted content for new marketing web site.
• Copy edited print publications for NYSHIP enrollees.
• Managed graphic selections/changes consistent with New York State brand guidelines and overall content strategy.

Public Relations Associate (content creation and media relations), Moscow Ballet, August 2015-March 2016
• Developed social media campaign to highlight tour, educational programs and non-profit partnerships.
• Wrote press materials, biographies, grant applications, social media updates, professional correspondences, etc.
• Implemented, pursued and facilitated interviews and press coverage for 40 cities in western USA and Canada (media placements bumped ticket sales by 23% over 2014).

Communications Director, Sunrise Management & Consulting (SMC), April 2014-July 2015
• Authored news release and article featuring results from SMC multi-family market report. Conducted extensive research into local economy and housing market, and interviewed CEO to develop compelling news piece.
• Invited to submit guest column in Multi-Housing News (appeared in January 2015 issue).
• Created SMC Facebook page, Twitter feed, Pinterest site and blog.
• Developed drip email campaign to generate referrals and encourage tenant compliance with rules and regulations.
• Press outreach resulted in over 25 placements with local and industry publications including two cover stories in Personal Real Estate Investor.

Public Relations Agency Experience:
Senior Account Executive (content curation and client services), Cooney/Waters Group, New York, NY,
2005 – 2006
• Developed messaging and press kit for Sanofi Pasteur, Inc.’s Tdap vaccine.
• Promotion of pertussis booster for adults and adolescents led to widespread adoption of Tdap vaccine within the medical community.
• Organized Abbott Laboratories-sponsored Picturing Hope exhibit where children affected by HIV/AIDS displayed photographs of their life experiences at the Asia Society in New York City.
• Facilitated and monitored interview between press and Abbott spokesperson.

Account Executive (content curation, media relations and client services), Rowland Communications Worldwide, New York, NY, 2000 – 2003
• Instrumental in the launch of Beech-Nut First Advantage with DHA, an omega-3 fatty acid.
• Conducted extensive research on benefits of DHA in infant cognitive development.
• Managed advertising team to ensure brand integrity and unified messaging. Oversaw and collaborated on development of copy.
• Penned mat feature picked-up by newspapers nationwide (ultimately reaching over eight million readers).
• Assisted President of Rowland Communications with bid to bring Mevacor over-the-counter.
• Drafted presentations for cardiovascular medical conferences.
• Wrote consensus building letters/emails for distribution to cardiovascular thought leaders.
• Marketed additional high-profile pharmaceutical products including Pepcid Complete and St. Joseph's Aspirin.
Press Release
Medical
Real Estate
Entertainment
Article

Courtney B's Press Release Product Experience

100 Projects Completed

As a veteran of award winning PR agencies, Courtney has written numerous press releases that have been distributed and read by millions of Americans. She has also written press releases as a freelance professional for numerous industries including healthcare/pharma/bio tech, technology, entertainment, real estate and consumer products. She is well versed in SEO dynamics and thoroughly researches every piece before submission.

Specialties

Content creation, press release writing, strategic planning, concept development

Interests

Healthcare, technology, entertainment, real estate, etc.

Education

Ithaca College

Graduated cum laude, member of English honor society Sigma Tau Delta, awarded for Outstanding Achievement in Media Studies

Medical

20 Projects Completed

Courtney has written extensively for the medical/healthcare industry both as a member of award winning PR agency teams and as a freelance professional. Work has included press releases, bylined articles, presentations, strategy overviews and messaging/talking points. Industry experience includes writing for a variety of clients including San Diego Gamma Knife Center, Abbott Laboratories, Johnson & Johnson, Sanofi-Aventis and St. Joseph's Aspirin.

Entertainment

20 Projects Completed

Courtney was hired to support the 2015 Moscow Ballet tour for which she developed press releases, social media posts and messaging.

Real Estate

20 Projects Completed

Courtney served as Communications Director for a property management and consulting firm. In this capacity she wrote press releases, ads and articles to highlight property news. Highlights include a bylined article on real estate trends in upstate New York.

Press Release

100 Projects Completed

As a veteran of award winning PR agencies, Courtney has written numerous press releases that have been distributed and read by millions of Americans. She has also written press releases as a freelance professional for numerous industries including healthcare/pharma/bio tech, technology, entertainment, real estate and consumer products. She is well versed in SEO dynamics and thoroughly researches every piece before submission.

Article

50 Projects Completed

Courtney has ghost written a number of articles for healthcare, technology, entertainment and consumer products. All articles are thoroughly researched and developed to maximize SEO.

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