article writing, copywriting, product descriptions
travel, sports, Chinese culture,
Mandarin, motorcycling, spooky places (i.e. Sleepy Hollow, New York)
Jonathan changed his major from accounting to English literature in his second semester at Old Dominion University. Studying abroad at the University of Leicester in the U.K. was an enriching experience; lectures on Chaucer and literature of the Romantic and Renaissance periods, combined with small group seminar sessions, thoroughly immersed Jonathan in the texts. The high mark he received for his term paper on Chaucer birthed in him the first inkling that he could write well.
From January 2017 to April 2017, Jonathan conducted research and drafted end notes for Mr. Anthony DeStefano's latest book.
Jonathan wrote two blog posts for Ontesol -- the Ontario, Canada-based ESL teaching certification business -- in exchange for the waiving of a $50 fee for continued coursework. The first post, "TESOL China: My First Day on the Job," was the short story of his initial impression of teaching at a university in Dalian, China. The second was a how-to titled "Using Games in the ESL Classroom," in which he described a classroom game, how it could be deployed in a specific lesson plan, and how it went when he used it in his classroom in China.
Jonathan wrote two informative articles on body mass index and olive oil for the nutrition and exercise website Nutribody.com. The articles were more than 800 words and relied heavily on information from authoritative sources such as the New England Journal of Medicine, and the National Institutes of Health.
Jonathan wrote one-hundred product descriptions between 135 and 170 words long for Curry Creative, LLC. These were descriptions of officially licensed NHL and NFL guitars, gig bags, cutlery, and drumsticks. He approached each description with a template comprising the following:
1. introduction to the product with emphasis on its officially-licensed status and unique value for NHL or NFL
2. description of product's utility, i.e. "perfect as a gift" or "personal keepsake item"
3. a call to action
Mr. Curry showed him how to revise the descriptions to optimize them for SEO. To produce unique sentences and paragraphs, he blended the text with the recurring product features and specifications and the unique logos and team names of the NHL and NFL franchises.
Mr. Curry gave Jonathan a written recommendation and the highest possible work-approval rating.