Content development for emails, newsletters, blogs and social media.
Melissa has spent her career working in corporate and nonprofit communications and truly enjoys building and managing brands. She understands the importance of creating compelling content that reinforces an organization's brand and builds loyalty with readers.
Broad-based communications course work covering written communications, broadcasting, writing skills, etc. Plenty of hands-on experience including Eagle Media (campus radio and television stations) and the Clarion Call newspaper.
Course work focused on developing and managing successful communications and PR campaigns, creating well-crafted messages to promote organizational missions and messages. Also leveraging media to engage and inform audiences.
Melissa has been writing professional marketing copy for 25 years. Her portfolio includes articles, blog posts, marketing & communications plans, newsletter, collateral & web content, press releases, and more. Melissa has worked professionally as a Director of Marketing for both a non-profit organization and an IT consulting firm. Under the marketing umbrella, Melissa has the most expertise in Pubic Relations, Branding, Marketing, Content Marketing and Corporate Communications.
Melissa was the Director of Marketing & Communications for a mid-sized IT consulting and IT staffing firm. She also does freelance work for a large national technology company and a small company that develops mobile applications and websites. She is skilled at working with high level tech language or concepts and breaking them down into reader-friendly content that decision makers can understand.
Melissa has several years of experience working with IT staffing companies. She has written hundreds of pieces to help engage audiences and promote staffing services, and has ghost written many articles, blog posts and emails for other company team members. She has written staffing-focused pieces directed at multiple audiences, including: clients/potential clients of staffing companies, hiring managers, and individuals considering using a recruiting firm to help them land a job.
Melissa has decades of experience writing advertising copy and designing ads for a variety of clients.
Throughout her career, Melissa has written thousands of articles (online and print). In addition to her freelance work, she has held several marketing/communications/PR roles professionally - all of which have provided her with opportunities to research and write articles on numerous topics. Background areas where her expertise is strongest include: Marketing, Branding, Career, Business, Public Relations, Technology, Credit Unions, and animal rescue.
As a career professional, Melissa has had the opportunity to contribute to and manage blogs on behalf of her employers. She has also helped a handful of small businesses and nonprofits set up and manage their blogs, and serves as a contributor to their blogs.
Her personal blog writing interests include marketing, branding and animal rescue. She has written professional blog posts in many subject categories, including banking, career, business, public affairs, nonprofits, technology, staffing and web development.