Using his experience as a creative writing major in college, Jeff began writing professionally in 1989 when he became a television commercial writer/producer for an ABC television affiliate. Since then his professional writing has focused on scripts and copy for television commercials, company web videos as well as corporate training and marketing pieces. Being the owner of an advertising/marketing and video production company for the past 15 years Jeff has written marketing and advertising campaigns as well as scripts and voice over copy for everything from retail furniture stores, automotive dealers and suppliers, to marketing, advertising and fund raising videos for colleges, cities, legal, medical and real estate organizations as well as a few theatrical productions. He's written campaign videos for local non-profit organizations that raised over three times their projected goal. He's written scripts for television commercials and marketing videos that have garnered awards on a national level. Having written for a wide variety of platforms as well as an even wider variety of clients and subjects, Jeff has the experience of writing for and talking to an extensive and varied target audience. Writing effective copy revolves around identifying and connecting with the target audience of that piece, whether it's for print, video or a live presentation and telling an engaging, compelling and motivating story. As a copywriter Jeff understands the importance of that concept and believes that every project he delivers needs to be a piece worthy of that reader's or viewer's time.