Shoshana turned to green living when she developed a sensitivity to certain products and foods. In her search for the reason she was unable to eat a cucumber or walk down the detergent aisle, Shoshana discovered a vast amount of information about the chemicals and toxins that we live with every day.
She created a blog for green living, which she eventually sold. During that time she met others in the green living niche and did some ghostwriting on this topic. She also published articles on this topic on various article sites.