Allen specializes in consolidating large bodies of technically complex material into easily digestible marketing and educational copy targeted at audiences ranging from postgraduate-level professionals to the general public.
Allen's fields of interest include: bio-pharmaceutical, education, marketing, media research, telecommunications, information and communications technology, and culture.
Allen received his B.A. in English and minor in Psychology from the University of South Florida in 2009.
Allen has written engaging marketing copy for a major multinational media research company while taking direction from editors, conducting online research, and tracking brand integration in prime time networking. In this role, Allen wrote consumer surveys to better measure market trends in TV viewership along with launching several e-mail marketing campaigns.
In addition to media research marketing, Allen has also contributed to various other online marketing projects including web page and banner ads.
Allen wrote and copy edited prescription information, marketing, and educational materials targeted at both consumers and healthcare professionals at all stages of development for a multinational pharmaceutical company. In the course of this work, Allen reviewed projects in diverse formats, ensured compliance with brand style, AMA, and FDA guidelines, and conferred with graphic designers when changes were needed.
While working with content submitted by subject matter experts (SMEs), Allen rewrote, formatted, and revised highly technical and award-winning reference manuals and supplementary educational documents for use in information and communications technology credentialing. Allen also contributed to a bimonthly telecommunications trade journal by reworking SME copy for readability and to ensure its marketability to the target readership.
Allen has written and edited content for several marketing brochures in the education and health fields. Many of this content was created for and disseminated by a major pharmaceutical company.
Allen has written and edited copy for multiple web pages predominately in the health and bio-pharmaceutical industries. He excels in concise, engaging copy geared towards business to client.
Allen has written branded and unbranded blog posts for multiple online clothing and technology retailers. With the ability to research new topics and create concise and engaging copy, Allen can take on new projects with ease and finesse.