Ashley H
Writer #19512
Seattle, WA
Joined 3/16/2017
4 Star Rating
89 Projects
0 Endorsements
0 Elite Skills
Ashley has a Bachelor of Arts in Fashion Marketing which she received from The Art Institute of Phoenix in December of 2015. She also have over three years of retail sales experience and has been working as an E-Commerce and Digital Marketing Manager since April of 2015.

Her specialty is creating inbound marketing strategies and implementing them by using content marketing. She has successfully created articles, eBooks, white papers and infographics for clients. Not only does she have experience in B2B marketing, but she also has experience in writing product display copy for e-commerce websites.

She has a unique background of experience in both the fashion and pet industries. She was formally educated on fashion-related skills such as trend forecasting and analysis, market research, mood boarding, textile fundamentals, event & fashion show production, sourcing & technical design, fashion styling, catalog development, and other fashion marketing related topics.

She also learned critical business and marketing skills including brand strategy, public relations, e-commerce strategies & analytics, fundamentals of business, retail buying, sales promotion, human resource management, merchandise management, global marketing, entrepreneurship, design fundamentals and other marketing and management related topics.

Her experience in the pet industry has built upon many of the skills mentioned. She has developed and implemented digital marketing and content strategies as well as trade show & event strategies. She has performed outreach programs to increase readership and engagement with related audiences. She has forecasted and reported on trends within the industry using media that resonates with her target audience. She has researched and reported on merchandising skills for retail stores. Additionally, she has worked closely with buyers and e-commerce retailers to increase customer awareness and engagement using digital marketing and advertising strategies and creating online content.

If there is any topic that she is not currently familiar with, she will take the time to complete in-depth research to ensure full understanding before taking on a project. She is constantly willing to challenge herself and learn in order to push herself to the next level.
Facebook Post
Newsletter Content
Fashion
Marketing
Pets
Blog Post

Ashley H's Newsletter Content Product Experience

0 Projects Completed

Ashley has previous experience crafting monthly newsletters for two separate target audiences within a specific industry. These newsletters have added value to the recipients by addressing market trends and sharing educational articles on how to better run their businesses.

Specialties

Ashley's specialty is in creating inbound marketing strategies and implementing them by using content marketing. She has successfully created articles, eBooks, white papers and infographics for clients. Not only does she have experience in B2B marketing, but she also has experience in writing product display copy for e-commerce websites.

Interests

Ashley is interested in keeping up on trends for various industries, reading the local newspaper (The Seattle Times), getting lost in a well-written book and going on adventures both in and outside of her city. When she's not working, she likes to hike nearby trails, take photos of the world, try new restaurants in the area and explore new coffee shops.

Education

Art Institute of Phoenix

Ashley's opportunity began with an education that started with the fundamentals of marketing, retailing, and business. It proceeded to get her inside the heads of consumers, in tune with the next fashion trend.

Educated on the following:
Sales and event promotion, consumer behavior, textiles, brand and global marketing, visual merchandising, retail operations and technology, retail buying, media planning & buying, apparel evaluation and production, business management, product development, financial management, public relations,merchandise management, advertising, entrepreneurship,trends and concepts in apparel, and event planning & promotion.

Northern Arizona Universtiy

Before deciding to pursue a Bachelor of Arts degree in Fashion Marketing, Ashley studied Electronic Media & Film with a minor in Journalism. Her education in film required the use of DSLR cameras to film short documentaries and projects. Meanwhile, her education in Journalism consisted of writing blogs and stories for classes. Additionally, Ashley worked for NAZ Today as a reporter gathering engaging and newsworthy stories and producing packages for that night's news report.

Pets

43 Projects Completed

Ashley has experience being responsible for overseeing a company’s online retailers and consumer experience. She has overseen the overall image of the company and assisted in generating sales and leads through inbound methodologies. She has also contributed to B2B lead generation to drive clients' branded sales through use of digital marketing campaigns including a heavy focus on content strategy and generation.

Marketing

3 Projects Completed

Ashley has extensive experience keeping up with marketing trends by researching on a weekly basis and writing about them as much as possible. She is looking to grow into writing more about helping businesses become successful by implementing marketing campaigns. Her focus has been in organic search marketing (including SEO/SEM), inbound marketing, content marketing, email marketing and growth marketing. Her desire to help businesses understand and implement these strategies has inspired much of her work and continues to fuel her growth in these categories.

Fashion

0 Projects Completed

Ashley has experience running a (now outdated) blog on current fashion trends in the grunge, rock 'n roll, and punk universe. Articles included both visual and verbal analysis, using third-party applications to arrange visual representations of fashion trends. Ashley has been formally educated on trend forecasting and analysis, market research, mood boarding, textile fundamentals, sourcing & technical design, fashion styling, catalog development, and other fashion marketing related topics.

Blog Post

43 Projects Completed

Ashley has had experience writing weekly blog posts in the B2B space for a paid client who represents multiple manufacturers in it's industry. The articles have been written to address the growing needs and concerns of customers of the manufacturers in order to drive interest and web traffic and ultimately drive leads back to the suppliers. The articles have consisted of industry trend analyses, guides on running a business within that niche, product guides, and even addressing some controversial hot topics within the industry.

Newsletter Content

0 Projects Completed

Ashley has previous experience crafting monthly newsletters for two separate target audiences within a specific industry. These newsletters have added value to the recipients by addressing market trends and sharing educational articles on how to better run their businesses.

Facebook Post

0 Projects Completed

Ashley has experience running social media profiles for multiple small businesses. Her experience includes writing and/or locating relevant content for target audiences, scheduling and automating posts as they go live, connecting engagements to website for increased ROI, analyzing insights for increased optimization, and pushing Facebook ads to identified target audiences for maximum reach and engagement.

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