Erin specializes in finding creative ways to cut to the heart of a topic or to craft interest from even the driest of subject matter. She believes that brevity is often the best means to communicating an idea, storyline or need.
Having recently taken on "fixer upper" home ownership, Erin's most recent interests lie in self-empowering home improvement projects. She also has long-standing interest in gardening, travel, pets (Erin is known by friends as "The Cat Whisperer"), painting, and baking. She is an avid hiker and recovering trail runner, having recently completed a half marathon with an elevation gain of 2700'.
Erin has written advertising, brochure, web, and email blast content for the real estate industry. The target audience was at times narrow, whether first-time home buyers or sellers of luxury homes, and sometimes broad for distribution to all clientelle.
Erin has written articles and advertising copy for specialty publications and events managed by a newspaper organization. These projects required research of subject matter, consistency of tone with other included articles, and attention to allotted word count.
Erin was the primary writer of marketing materials for a shortline railroad for over 7 years. She often developed the content concepts and scope. Her work frequently required researching information online and through interviews of various levels of railroad staff to ensure accuracy and that complex railroad terminology was translatable to a broader audience.
Erin is skilled at making even mundane subject matter interesting. Her work was often to "fill the space", which required research and interviews to identify topics. These blank slate projects offer opportunities to open windows into the finer details of an industry's efforts.
Erin has written for a number of different newsletters in the retail, real estate and shortline railroad industry. Her work involved researching specific subject matter, filling space with concepts of her own and conveying detailed technical information. Erin has also worked as a ghostwriter for industry executives; interviewing and capturing the key message and individual tone.