Content marketing, online writing, marketing, advertising, social media marketing
content marketing, marketing, advertising, online writing, social media marketing,communication, consumer behavior, psychology, news, university marketing, student recruitment, student retention
Diantha studied mass communication, business, and creative writing as well as literature. Her internships and employment included writing for ISU's Office of University relations (1.5 years) and the Idaho State Journal (6 months).
Diantha performed research and learned theories behind interpersonal, business and mass communication. Her focus was on recruitment and retention of students via Facebook. She performed a content analysis of 20 university Facebook fan pages and conducted a survey of students regarding SUU's Facebook fan page. She also co-directed a team that performed four focus groups (current students, parents of current students, prospective students and parents of prospective students) regarding recruitment and retention via social media. Her capstone was project was on the growing prevalence of ad blockers and what her publishing company is doing to still earn ad revenue.
Diantha wrote online articles about business management principles and how they could be used for dairies. The subject of the article would be taken from a recent business publication (e.g., "The Wall Street Journal"), and applied to dairy business management.
My capstone project for my master's in professional communication was a formal report to the owners of my agricultural magazine company on new digital ad products I had created to address the growing prevalence of ad blockers. Some of the text to the introduction is attached.
I worked for the magazine's e-media department for 3 years. My last full year employed there, our gross profit margin increased by 10%, in part due to the new ad products.
Diantha has written press releases and articles for magazines, a university public relations department, and a metropolitan nonprofit. While her techniques vary, she enjoys using historical anecdotes to draw readers into the importance of her message.
Diantha is skilled at describing complex topics, such as interpersonal communication and relationships, in a way that is easy to understand and engaging.