Content marketing, legal, law firms, business, online writing, marketing, advertising, social media marketing
content marketing, marketing, advertising, online writing, social media marketing,communication, consumer behavior, psychology, news, university marketing, student recruitment, student retention, blogging
Diantha studied mass communication, business, and creative writing as well as literature. Her internships and employment included writing for ISU's Office of University relations (1.5 years) and the Idaho State Journal (6 months).
Diantha performed research and learned theories behind interpersonal, business and mass communication. Her focus was on recruitment and retention of students via Facebook. She performed a content analysis of 20 university Facebook fan pages and conducted a survey of students regarding SUU's Facebook fan page. She also co-directed a team that performed four focus groups (current students, parents of current students, prospective students and parents of prospective students) regarding recruitment and retention via social media. Her capstone was project was on the growing prevalence of ad blockers and what her publishing company is doing to still earn ad revenue.
Diana has worked with backlink and SEO campaigns to help her legal clients market for personal injury, worker's compensation and immigration clients.
Diantha wrote online articles about business management principles and how they could be used for dairies. The subject of the article would be taken from a recent business publication (e.g., "The Wall Street Journal"), and applied to dairy business management.
Diana created three new ad products as a way to circumvent ad blockers at a multi-magazine company. She wrote a detailed business report of her efforts using Google analytics, sales results, and industry insights as well as academic research.
She worked for the publisher's e-media department for three years. During her last full year, the gross profit margin increased by 10 percent, in part due to the new ad products.
Diana has written press releases for a large university over a year and a half. Her specialties included events, features, and enterprise articles. In addition, she wrote press releases and newsletters for a large nonprofit in the Phoenix metropolitan area.
Diantha has written press releases and articles for magazines, a university public relations department, and a metropolitan nonprofit. While her techniques vary, she enjoys using historical anecdotes to draw readers into the importance of her message.
Diantha is skilled at describing complex topics in a way that is easy to understand and engaging. Her work spans from textiles to worker safety and workplace injury prevention.