Shelby's true specialty is SEO-friendly digital copywriting in the form of blog posts, infographics, and social posts in industries like home remodeling and design, food, music, marketing, healthcare, and insurance.
Shelby is a foodie with an insatiable appetite for music, art, and design. She has a particular interest in digital marketing, web design, grammar, and typography, so she spends her free time on the web or in magazines soaking up new trends and techniques.
Shelby found her passion for writing and marketing at UW-Madison, where she learned the power in delivering the right message to the right audience.
She has written blog posts, landing pages, social posts, and infographics for two Wisconsin-based home remodeling companies. She loves all things interior design and combines technical knowledge of architecture and materials with a love for trends and innovations in the industry.
She has written for a health insurance provider and women's health clinic over the past two years. She is passionate about women's health in particular, with knowledge in obstetrics, gynecology, prenatal care, preventive care, and women's nutrition.
She has written mouth-watering feature pieces, blog posts, and social posts for a Wisconsin cookware company as well as two Wisconsin-based cheese companies. Food is her true passion and "foodie" will appear on her epitaph, so you'll be sure to receive evocative, descriptive, and knowledgeable food copy from her.
She has written 2000+ social posts (Facebook, Twitter, LinkedIn, Pinterest, Google+) for clients in industries such as food, home remodeling, musical instruments, and health.
She has written 100+ blog posts that include original research, SEO meta data (meta description, title tag, etc.) images, and more.
She has written 50+ consumer-facing, mobile-friendly, conversion-focused emails that include subject lines, copy, icons, buttons, images, and menus.