Larry has written ads and advertorials, headlines and taglines, blog posts, media pitches, press releases, news and feature stories, and more. His work has appeared in all manner of print and digital platforms.
You're no doubt familiar with the phrase "Jack of all trades, master of none." Larry, however, has mastered everything from religion features, office-design stories and restaurant reviews to travel promotions and features, tech-product reviews and traditional news stories. In addition, he wrote two blogs for OC-based Churm Media: the satirical "Power Slacking" and an off-beat English grammar blog, "Write Gooder."
Blessed with a healthy sense of wanderlust, Larry has visited such locales as Nepal (the Mt. Everest region), Scandinavia, Switzerland, Costa Rica, Cancun and Hawaii. (Many of these trips resulted in travel stories.) In addition, he enjoys cycling, hiking and reading. Finally, despite being a terrible cook, Larry manages to pour a mean bowl of Cap'n Crunch.
While earning a bachelor's degree in psychology, Larry found that writing was his real passion. After graduating cum laude, he worked in social services for a number of years before embarking on his writing / editing career.
While business writers and other journalists ply their craft in order to inform, marketing and public relations writers do so in order to influence the reader. For example, why would you choose one pet store over the others in your neighborhood? What makes one Italian eatery more palatable than the two others down the street?
The bottom line is this: The most well-researched, accurate and even helpful content is worthless -- that's right, worthless -- if it can't influence your target audience.
Larry can do that. And he's really good at it.
For the last 10 years, Larry has written and edited a variety of articles and product reviews about everything from family-health products to state-of-the-art digital devices.
If, as the old dictum goes, "A picture's worth a thousand words," then what's the point of travel writing when anyone can access a colorful variety of stunning images from New Zealand, New York or New Guinea?
Accomplished travel writers don't spoon-feed their readers with bland details and dull cliches. Rather, they paint pictures, "words-eye views" that tap into their imaginations. While travel scribes furnish the necessary information, they do so in engaging ways that move the readers to learn more about locales far and wide.
Larry has written travel stories from Costa Rica, Nepal and Cancun, among other adventurous locales.
Remember that often-repeated saying by Jack Webb in the old cop series "Dragnet"? When interviewing a witness to a crime, he'd usually say, "Just the facts, ma'am."
Well, Larry is fully aware that this simply doesn't wash when it comes to writing articles. In addition to furnishing the facts, he has a proven track record of doing so in a creative, engaging -- and often humorous -- manner. He has written restaurant and tech-product reviews, sports stories, outdoor/adventure pieces, parenting and family-health stories, office-design features and much more.
The best product descriptions quickly get to the point and answer the following key questions:
1. What is it?
2. How does it work?
3. Why would I want to buy it?
4. How can I get it?
Doing so in a conversational, engaging fashion is icing on the proverbial cake.
The copy furnished in any brochure must hook in the reader very quickly, since word count is typically low. Lose the reader, and you've just lost a potential source of revenue.
Larry has written brochures for a variety of industries. The following sample takes the high road to the auto industry.