Sarah spent one year writing several blog posts per week for a large non-profit organization. These blog posts would describe specific causes for which the organization was currently raising funds. Each article would include a compelling call-to-action for the reader to consider contributing a donation to support the cause, or visit another site to learn more information.
In addition to blog posts, Sarah also created weekly emails that would be distributed to the subscriber list. These emails would contain a brief explanation of a specific cause or problem and invite the readers to help fund a solution. Sarah was extremely talented at ensuring these emails touched the readers heart while not appearing to be a sales pitch or spam.