Tracy K
Writer #17849
Alexandria, VA
Joined 12/8/2016
4 Star Rating
100% Success
42 Projects
0 Endorsements
0 Elite Skills
Tracy is a Marketing Communications professional with experience in planning and executing award-winning integrated marketing strategies and creative brand communications. She is highly collaborative, energetic, and passionate about promoting quality products, telling brand stories, and writing valuable content. She has 15 years experience in the building products industry and 2 years in the toy industry.
Script/Video
Article
Blog Post
Construction
Manufacturing
Press Release

Tracy K's Blog Post Product Experience

22 Projects Completed

Tracy currently writes 2 blogs a week as a ghostwriter for businesses in the print industry. These marketing blogs serve to promote the business owners as thought leaders in their industry and generate new business leads.

Specialties

Product Marketing Copywriting | Online Copywriting | Public Relations | Product Video and Photography Management | User Generated Content Programs | Influencer Relations | Packaging Design Management

Interests

Tracy is passionate about taking care of herself, whether that's staying in shape or learning new ways of preparing delicious healthy foods! She has completed 3 marathons--first one in Dublin, 9 half marathons, and 3 sprint triathlons. Tracy seeks balance in her life, whether it’s working, training, eating or drinking red wine!

Education

Indiana University

Tracy has a B.A. in Journalism with a minor in Psychology.

Manufacturing

6 Projects Completed

Tracy has extensive experience marketing power tools and accessories (both for handheld and stationary machines). She has done both traditional and online marketing within this industry and for other companies in the hardware industry. Communications have been both to a B2B audience, as well as B2C depending on the project.

Construction

3 Projects Completed

As a former full time full time employee of Bosch Power Tools, Tracy gained in-depth knowledge of the construction industry, and learned how to market to different segments during her 15 years with the company.

Blog Post

22 Projects Completed

Tracy currently writes 2 blogs a week as a ghostwriter for businesses in the print industry. These marketing blogs serve to promote the business owners as thought leaders in their industry and generate new business leads.

Press Release

9 Projects Completed

Tracy has over 10 years of PR experience between doing it on her own and/or managing an agency partner.

Article

1 Projects Completed

Tracy has done ghost writing for an executive at a manufacturing company. This appeared in a trade publication in early 2016.

Script/Video

1 Projects Completed

Working with the product experts, executives, and the photographer, Tracy put together a 24-page slide presentation, complete with a VO script. This presentation is in the process of becoming a video. The project took approx. 125 hours to complete with 3 rounds of revisions.

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