Product Marketing Copywriting | Online Copywriting | Public Relations | Product Video and Photography Management | User Generated Content Programs | Influencer Relations | Packaging Design Management
Tracy is passionate about taking care of herself, whether that's staying in shape or learning new ways of preparing delicious healthy foods! She has completed 3 marathons--first one in Dublin, 9 half marathons, and 3 sprint triathlons. Tracy seeks balance in her life, whether itâ€™s working, training, eating or drinking red wine!
Tracy has a B.A. in Journalism with a minor in Psychology.
Tracy has extensive experience marketing power tools and accessories (both for handheld and stationary machines). She has done both traditional and online marketing within this industry and for other companies in the hardware industry. Communications have been both to a B2B audience, as well as B2C depending on the project.
As a former full time full time employee of Bosch Power Tools, Tracy gained in-depth knowledge of the construction industry, and learned how to market to different segments during her 15 years with the company.
Tracy currently writes 2 blogs a week as a ghostwriter for businesses in the print industry. These marketing blogs serve to promote the business owners as thought leaders in their industry and generate new business leads.
Tracy has over 10 years of PR experience between doing it on her own and/or managing an agency partner.
Tracy has done ghost writing for an executive at a manufacturing company. This appeared in a trade publication in early 2016.
Working with the product experts, executives, and the photographer, Tracy put together a 24-page slide presentation, complete with a VO script. This presentation is in the process of becoming a video. The project took approx. 125 hours to complete with 3 rounds of revisions.