Patient education, healthcare, disease awareness, medicine, advertising, brand strategy, messaging
Arts, athletics, academics
Graduated cum laude with a BA in English and German.
Completed Master's degree in English with a focus on literary theory, postcolonial studies, and Southern literature.
As a Copy Supervisor at a healthcare advertising agency, William developed a strong background on a wide variety of health and wellness topics. Much of his work was patient-facing, consisting of educational materials and disease awareness campaigns. As an avid athlete and amateur chef, William's personal interests reflect this interest and passion for health.
During his tenure at a leading healthcare advertising agency, William worked with many clients in the bio-pharmaceutical industry. This includes work in disease categories as diverse as oncology, ophthalmology, neurology, cardiology, weight loss, gastrointestinal disorders, women's health, and more. He has worked on both high-profile, blockbuster brands and more obscure niche products in this space.
Extensive experience writing CRM communications and Eblast campaigns for both healthcare professional and patient audiences.
Actively involved in every stage of brand marketing, including message development. Wrote dozens of white papers for market research testing, internal client requests, and case studies.
Developed award-winning advertising campaigns for PRADAXA, Nplate, LOTRONEX, the LAP-BAND System, SYSTANE Eye Drops, and more. Collaborated with designers and creative directors to develop campaign concepts for new business pitches and existing clients.