Marketing communications, branding, financial and legal writing, simplifying information, social media, etc.
Short form marketing communications, blogs, ebooks, helping other writers, etc.
Krisy attended Grand Valley State University from 2010 - 2013 and earned a Bachelor of Arts in Writing with a minor in Public Relations. While there, she padded her resume with various writing experiences including working for a publishing company, writing communications for GVSU's Development Department, writing articles for the student newspaper, and working at the university's writing center helping students learn the skills necessary to improve their writing and communication skills.
Worked in the mortgage industry for 3 years writing marketing communications, policies and procedures, ebooks, blogs, and social media. The included performing all research, working with loan originators, real estate agents, and compliance and legal teams.
Worked for Grand Valley State University's Development office as a communications writer and project manager. This position entailed the writing of email communications, copy for donor magazines, parent newsletters, and more. In addition, it meant managing anywhere between 13-20 projects at a time from start to finish.
Wrote and published three blogs a week to corporate location's website and branch location's websites. Blog topics ranged from mortgage information, to DIY projects and homeowner tips.
Worked on various branch location Facebook pages. Grew their fan base organically by sharing content, events, and promotions. Utilized hashtag campaigns to increase engagement with company brand.