Early in her career, DiAnn would talk to scientists or engineers and learn how their machines or processes worked. Then she would translate that knowledge into solid marketing materials that the customer could understand easily. Her favorite project was learning how to operate complex offset printing presses and producing training videos for new workers. She wrote, shot, and edited the videos as well as writing handouts.
Most recently she turned 1,000 oddly written, frustrating FAQs into 100 articles for her customer's online help center. Now their customers can read instructions on a topic from start to finish, rather than finding and clicking individual FAQs that told only part of the story.
She has also written many customer newsletters, ads, case studies, and more.