E-communications, articles, promotional copy
Healthcare, retail, travel, art, non-profits
Tori received her Bachelor of Arts in English Literature at Boston University, beginning her lifelong career of communicating effectively and persuasively, while learning that she really does not like the poetry of Gertrude Stein.
To everyone's surprise, including her own, Tori received an MBA at the University of Massachusetts Boston, proving that even English majors can occasionally come to their senses.
As a marketing content strategist for a major hospital in the U.S., Tori writes material that ranges from patient education and social media posts to overviews of highly complex procedures and e-communications on thought leadership. She writes with the business goal in mind, developing each piece in a manner that engages the audience while achieving strategic objectives.
Tori provides marketing services to local art organizations in Boston, developing web content, promotional material and social media posts to drive attendance to exhibitions and events.
In her current role, Tori manages the development and deployment of e-communications for a top-ranked hospital in the U.S. She works across a variety of service lines to develop content that ranges from announcements to promoting thought leadership.
Tori's expertise includes developing articles optimized for search. She works with online tools to conduct keyword and volume search in order to write content that is searchable, relevant and engaging.
Tori writes social media posts as part of her multi-channel marketing efforts within the healthcare industry.