Kevin excels in writing content intended for digital distribution - webpages, brochures, email campaigns, and other digital materials. Previous email campaigns have regularly exceeded the industry average open rate.
In addition, Kevin has the ability to develop an entire marketing across multiple platforms. He can develop content that portrays a consistent message across your website, email marketing, and social media.
Kevin is able to write about a wide variety of topics after determining the goals of the client. However, he particularly excels at content related to education, leadership, technology, government, and personal development.
Kevin particularly excels at content related to education, leadership, technology, government, and personal development. He enjoys reading and keeping up-to-date on trends in these fields.
Kevin studies provided him with a holistic approach to strategic communication management. He gained experience in both quantitative and qualitative research methods. His thesis research was focused on students use of social media during their college transition.
Kevin studied Journalism from a leading journalism school. In addition to learning the basics of journalistic writing, reporting, researching and editing, Kevin's specialization in Public Relations uniquely positioned him to learn how to utilize a wide variety of platforms and approaches to meet the client's goals.
Kevin has worked professionally in higher education marketing for over six years. He excels at creating marketing materials that appeal to students, administrators, and/or faculty.
Kevin has experiencing organizing web sites and content to be clear, concise, and easy to navigate. Kevin believes that web content should be organized to deliver the information to the user when they need it - reducing additional clicks and loading of excessive pages.
Kevin specializes in crafting email campaigns that provide content to the recipient in the right way at the right time. His experience shows that a deep understanding of the intended recipients allows for campaigns to be optimized to meet and exceed the client's needs by accurately targeting and engaging the audience.
As a supplement to email campaigns, Kevin's experience has found that brochures should be consistent in design, content and style to digital communications. Kevin will deliver brochure content that will meet or exceed your needs and provide valuable easy-to-consume content for your audience.