Document Imaging Industry, Manufacturing, Quality Management
Science and Technology, Sales and Marketing, Business Improvement
Greg pursued his MBA while he served as staff manager for government and regulatory affairs at the largest telecommunications firm in the Great Lakes area. After graduation, he went on to work as a quality systems auditor and consultant.
Greg wrote business case studies as sales tools for document imaging companies Danwood America and Upstream Business Solutions based on interviews with customers. The studies outlined the business needs of the customer and dramatized how the solutions offered by the client company satisfied those needs. The opening sentence has to get the prospect's attention with the thought, "If they did it for that organization, they can do it for us."
As a correspondent, Greg has highlighted businesses in articles in local newspapers. Topics have included a regional hospital's cardiac care unit, a county library system, two appliance stores, a building supplies outlet, an animal rescue center, a local rattlesnake festival, a community healthcare clinic, and profiles of prominent citizens.