Bull's written copy for various companies but the two he really enjoyed were Rubber Chicken Lures (Stingray Tackle) and recipes for FunGuy Mushrooms. Rubber Chicken lures wanted a back story for their joke lures which were actual rubber chickens (a rubber chicken is usually a kind of deep sea lure that looks nothing like a bird). Bull wrote a story that was like Hemingway and Hunter S. Thompson fishing a remote Pacific island. It was hilarious and insane and fit their style perfectly. Unfortunately, they don't use that copy.