humor, food, game theory, Adobe, gardening, literature, management, content generation, marketing,
Bull was the senior writer then creative director for a start-up real estate portal similar to Zillow. he wrote content, managed content, wrote copy, delivered social media content within a strategic framework, designed and delivered all graphics, a website, user experience, and sales collateral.
This project was enormous in scope, with a high budget, and an urgent deadline. Bull and his staff worked 13 hour days often six days a week, to deliver on time. We worked hand in hand with a CRM development company who was simultaneously building a custom CRM engine for the site. For the CRM, we wrote workflow logic and outbound email templates.
Bull was the humor columnist for Chicago Parent for 5 years. His monthly column (Death by Children) reprinted immediately in New York Parenting, then in other parenting magazines. Bull won three awards from the Parenting Media Association for humor. Bull's columns were collected in a book (Death by Children), IndieFab's 2013 Humor Book of the Year.
Bull is the author of two traditionally published works, Death by Children, a parenting/humor title; and The Beat Cop's Guide to Chicago Eats, a food guide/humor title. Bull is currently in contract negotiations for two new titles, a humorous travel memoir, and a workbook for writers.
Bull's written copy for various companies but the two he really enjoyed were Rubber Chicken Lures (Stingray Tackle) and recipes for FunGuy Mushrooms. Rubber Chicken lures wanted a back story for their joke lures which were actual rubber chickens (a rubber chicken is usually a kind of deep sea lure that looks nothing like a bird). Bull wrote a story that was like Hemingway and Hunter S. Thompson fishing a remote Pacific island. It was hilarious and insane and fit their style perfectly. Unfortunately, they don't use that copy.