• Product Descriptions
• SEO Content
• Blog Posts
• Press Releases
• Web Content
• Adwords Copy & Management
• Email Copy
• Direct Mail Copy
• Sales Letters & Pages
• Landing Pages & Splash Pages
• Display Marketing Copy (Banners)
• Print Ads
When Mike's not writing for clients, he's directing his energy to his two young daughters and creative side projects.
Mike's writing prowess comes from his well-rounded liberal arts education at Bard College, where he studied literature, creative writing, psychology and film.
Product descriptions and content for home living are one of Mike's specialities. That's because his experience in this vertical is far-ranging. As a former copywriter for Macy's, Mike launched the retailer's furniture division online, writing hundreds of product descriptions in just a few months. As a freelancer and founder of his own writing firm, he has taken on hundreds of additional projects within the Home Living category.
Areas of focus have included:
• Home furniture
• Office furniture
• Home security
• Pool & spa
• Bath items
• Home accents & decor
• Area rugs
• Many other
Mike's work in these categories have included product descriptions, blog posts, websites, articles, press releases, brochures and other marketing collateral.
From home-business blogs to technical B2B marketing materials, Mike has been writing about Business for over a decade. He has a knack for understanding clients' businesses and writing about them with ease. He's written for dozens of businesses and can skillfully write about virtually any product or service.
When writing for Business, Mike's primary goal is positioning his clients as experts in their fields. To do that, he educates himself on the client's industry and immerses himself in their business.
Work has included:
• Website content
• Blog posts
• Press releases
• Home business, franchise, MLM & direct sales marketing content
• SEO content
Mike is an experienced product description writer and blogger who has written for Macy's, Bloomingdale's, The Company Store, Amazon, Hourglass Angel and other retailers. He has written product descriptions for fashion brands like Calvin Klein, Puma, SPANX, New Balance and many others.
Constantly switching between men's and women's fashion, Mike is an expert at creating product descriptions that are fresh, engaging, informative and optimized with keywords. What's more, his writing actually helps product pages convert into sales.
Fashion industries and demographics have included:
• Women's fashion
Jeans, pants, tops, blazers, blouses, cardigans, bath robes and more.
• Men's fashion
Jackets, activewear, denim, t-shirts, graphic tees, loungewear and more.
• Women's shapewear and intimates
Waist trainers, leggings, bodysuits, butt-lifting denim, underwear, bras and more.
• Men's underwear
Briefs, trunks, boxers, thongs, fashion jocks and more.
• Women's plus-size apparel
Variety of clothing for full-figured and curvy women.
• Fashion boots
Cowboy / cowgirl boots for women, men and kids.
• Men's and women's fashion accessories
Watches, necklaces, bracelets, belts and more
Today's blog posts serve many purposes. They must engage readers, provide value, build loyalty and also attract new traffic with the appropriate keywords. Mike understands this, and it shows in his writing. Having written for dozens of clients in a diverse range of industries, Mike is an expert on blog posts.
Whether you're looking for purely informational content, article-style blog posts, or opinions and reviews, Mike can help.
Industries / topics have included:
• Home security
• Internet domains
• Life insurance
• Franchise businesses
• Precious metals
• Spiritual healing & meditation
• Dance studios
• Pearl necklaces & jewelry
• Events management & rentals
• Tax resolution & debt relief
• Point-of-sale systems
• Swimming pools and spas
• Many, many others
Mike proudly writes for individual businesses within these industries, as well as marketing agencies who rely on him to deliver fresh content for their clients on a regular basis.
Product descriptions are one of Mike's core specialties. As a former Senior Copywriter for Macy's, and a freelancer for numerous other retailers, Mike has been writing product copy nearly every day for the past decade.
Mike can write about any product, for any demographic. On a typical day, he changes his writing style frequently, switching from women's fashion and shapewear to kids' bedding and toys.
What makes Mike's product descriptions so great?
• SEO optimized with keywords
Mike has written press releases for numerous organizations, helping them to garner media attention, announce new products, promote events, and recognize special accolades. He understands the unique precision and skill required to write a professional press release. He has the uncanny ability to immediately write in the style of the client, as if their own public relations team had written it. His releases are crafted to be exciting, informative and appropriate for the client's unique objective.
At clients' requests, Mike can also write the quotes for his clients, incorporating them into the press release based on the subject matter.