Andy specializes in SEO copy for websites. He has also written several lifestyle blogs for health and wellness sites, pages for attorneys as well as physicians, and has written e-commerce and business articles at length.
Andy writes because he loves it. He enjoys researching something new, putting together all the pieces, finding a new angle, and creating something fresh. On the personal side he is an avid kayaker and loves being on the water in North Florida. He is also a huge geek and enjoys cosplaying at conventions.
Basic pre-medical studies. Also served as the school mascot, Wildcat Willy!
Focus on psychology major for pre-medical studies. Served as Professor Hambrick's assistant for psychological studies.
E-Commerce has been a large part of Andy's career. When first working with e-commerce companies on an agency level, Andy researched buyer demographics and competitor rankings to develop original content which would do well in search. Products ranged from health and wellness supplements to automotive parts, apparel, food services, and much more.
The focus in the legal industry has been with attorney websites, specifically personal injury attorneys. Countless hours of research went into crafting pages which would rank well for highly competitive keywords. Whether the standard "car accident" content or more difficult areas such as mesothelioma, the content written was original, ranked well, and generated leads.
Much of the web content written for the medical industry has been focused on higher-margin areas, such as dermatology, plastic surgery, and cosmetic dentistry. The main focus in this type of writing is appealing to the demographic, typically women with disposable income. The writing style had to accurately convey the services in a way which made them appealing from a buyer's perspective.
100% of this writer's work has been completed online with 90% being in the form of web page copy. From site structure and design to page layout and copy writing, all aspects of the web page have been included.
Thousands of product descriptions written as well as category descriptions. Wide variety of product lines including B2B, B2C and Wholesale.