Writing for new media, informational and instructional writing, marketing writing.
Film and video game media, hiking and biking, cooking.
Keith double majored in both English and Communication at Assumption College. During his undergraduate career he studied the essentials of public relations, rhetoric, desktop publishing, and writing for media.
Keith studied communication with a focus on rhetoric at the University of Maine at Orono, the flagship school of the University of Maine schools system. His studies focuses on the convergence of informational and persuasive writing in popular media.
Keith studied communication with a focus on new media at the University of Utah, a research I university and the state's flagship school. He was selected to present his research at conferences for the Western Communication Association, the National Communication Association, and the Association of Internet Researchers.
Keith worked as both an instructor and mentor for undergraduate and graduate students at the University of Maine at Orono and the University of Utah. The majority of his work involved instruction on writing and oral presentation skills, the execution of which required focused critique, revision, and editing of his students' work. Thanks to this experience, Keith is well-versed in how to: write for an audience, craft texts for specific situations, deliver focused presentations, edit for content and grammar, guide others in the writing process.
Max International focused on the development of nutraceutical products for health and weight loss. Keith's work at Max involved finding ways to write about the products that took very complex information and presented it to be more easily understandable. His writing responsibilities ranged from promotional brochures to informational product sheets. Though the style of writing had to be different for each medium, all the marketing materials need to be consistent in tone, language, and values.
Keith's position at Max International as the marketing writer meant he was responsible for developing and/or editing all the copy produced by the marketing team. In addition to developing copy for marketing materials he has experience including, but certainly not limited to, writing content for corporate websites, maintaining corporate blogs and social media accounts, drafting and sending mass emails, editing and revising materials for corporate executives, and advising on internal communications.
During his time at Max, Keith was responsible for maintaining the official corporate blog. This meant writing, editing, and posting all content - which ranged from updating office hours and special announcements to long-form profiles on Associates and extensive write-ups on events. An expert in writing for web-based media, Keith was sure to craft each post to make them as readable and as engaging as possible. Keith also edited and uploaded images for all stories, including his own photographs taken for specific events.
Keith was responsible for drafting all major email announcements and sending out all mass email communications intended for company Associates. This included drafting, revising, and designing all company autoresponder emails, weight loss campaign emails, cease and desist letters, letters from the CEO, special announcement letters, company newsletters, and more. Keith needed to write many different styles of emails for a very diverse audience - each one meticulously designed to best engage and communicate with the intended recipients.
During Keith's time at Max, the marketing team took on a major initiative to redesign all of the company's marketing materials. This included redesigning all of the product brochures to make them more consistent in look and feel, more promotional, easier to read, and simpler to read through. In total, Keith co-designed and wrote 7 new brochures for the company, all of which received rave reviews from company Associates.