Copywriting/editing, video/audio scripts, social media, blog writing, employee bios, email campaigns, humor writing.
Food and the restaurant industry, lifestyle and nutrition, movies, books and publishing, script writing, comedy and comedy writing.
Michael graduated from the Duques School of Business in 2011. While in school, he interned for Allied Integrated Marketing, designing and carrying out promotional campaigns to support the release of Paramount Pictures and Fox Searchlight Pictures films.
Occasionally, Michael works as a freelance creative consultant for MTV2, contributing comedy ideas based on current events, pop culture, and social media trends.
Michael has written banner ads, print and digital ads, video scripts, and numerous whitepapers for Commvault, a software company that was named a Leader in the Gartner Magic Quadrant, the year Michael wrote for them.
While working at FVM Strategic Communications, Michael wrote numerous banner, print, and digital ads, as well as video scripts, employee bios, advertorials, and miscellaneous assignments for Univar, a chemical company that does billions of dollars in annual revenue. Michael also edited and contributed content to Univar's monthly internal company magazine, Connectivity.
Whitepapers were some of the bigger writing projects Michael was tasked with at FVM. The attached example was for FVM's client, Financial Coach, a retirement planning company. With only limited guidance (via emails and conference calls), Michael completed the assignment by doing his own research into the financial planning industry. Financial Coach was incredibly happy with the result, and this whitepaper stands as one of proudest accomplishments from Michael's time at FVM. He is happy to provide the full sample upon request.
FVM had it's own in-office video studio, and Michael's job in the video production process was to take all of the relevant information that the client wanted in the video, and organize it into a coherent story. After that, Michael would type up a script that matched the tone of the speaker's voice, then, finally, go over the script with the client and make any edits they wanted. Script writing was always Michael's favorite type of work, and remains, he believes, one of his greatest strengths.
Good old fashioned print and digital ads made up the majority of Michael's output at FVM. The process usually involved a brief being emailed to him with the client's input, followed by a brief meeting with an account executive to discuss ideas. Michael would go off and develop several of the ideas, and then bring them back to the AE to see which option they liked best. Once that was settled on, Michael would perfect that option, the AE would send it off to the client, and relay client feedback to Michael so that he could make edits. Michael is very comfortable with the collaborative process, and realizes that the key to successful collaboration is to never be overly precious about ideas.