As one of the first software engineering hires into a software startup in 2007, Reid concluded after about 8 months that the product was good enough that customers should be buying it. Since they weren't, he moved into the Sales organization as the company's first Sales Engineer in order to work on that problem. 6 years later Reid was VP of that organization, having built it into a globally-distributed 20 person team. Along the way, he was personally involved in deals that generated $15 million in annual revenue. Reid has written hundreds of technical and persuasive documents such as Business Value Statements, Proof-of-Concept Scope Definitions, Technical Architecture Proposals, Business Proposals, and Implementation Plans. That's to say nothing of the literally thousands of presentations he's built and delivered along the way.