Persuasive writing, SEO, Strategy, Edgy Op/Ed
Tech: Natural Language Processing, Analytics, Software Architecture
Startups: Bootstrapping, Virtual Teams, DIY
Social: Disrupting Education, Gender Inequality
Reid had a moment of rebellion when it came time to choose a major. In a move that shocked nerdom, he opted NOT to study Computer Science, instead trying to find a way to help the world without investing too much in humanity. He opted to go to Maine to study Wildlife Ecology. The courses were amazing. Meeting professionals in the field was rewarding. Finding out how frequently the funding for their work simply vanished due to changing political winds was disturbing. The thought of spending most of his time applying for grants and collecting unemployment was the end of it. He dropped out for a year, planning to establish his residency in Maine to return and pay his own way for a Computer Science degree, but then just started working and never stopped.
Reid is the founder of Little Ms. Crate, a subscription service that delivers fun, career-themed crates full of information and activities that introduce 5-10-year-old girls to careers and role models in STEM and Leadership. Little Ms. Crate ran a successful Kickstarter campaign Nov/Dec 2015 and is now live, delivering original, inspirational content to girls in several countries every other month.
As one of the first software engineering hires into a software startup in 2007, Reid concluded after about 8 months that the product was good enough that customers should be buying it. Since they weren't, he moved into the Sales organization as the company's first Sales Engineer in order to work on that problem. 6 years later Reid was VP of that organization, having built it into a globally-distributed 20 person team. Along the way, he was personally involved in deals that generated $15 million in annual revenue. Reid has written hundreds of technical and persuasive documents such as Business Value Statements, Proof-of-Concept Scope Definitions, Technical Architecture Proposals, Business Proposals, and Implementation Plans. That's to say nothing of the literally thousands of presentations he's built and delivered along the way.
As the solopreneur behind Little Ms. Crate, Reid has written every last line of copy on littlemscrate.com — as well as the project description and updates that lead to the successful Kickstarter campaign, search engine and social media advertisements, and the social media updates that have built a 14,000+ person following for the company.