Kristen has been a small business owner since 1998. She began writing HTML in the early 2000’s out of necessity so that her sailing charter website would rank #1 in search engines. She knows firsthand that those days back in early 2000--when web content writers could simply load pages with hundreds of keywords and manhandle their way to the top of the rankings--are long gone.
Always mindful of the ever-evolving Google algorithm updates, Kristen understands how important effective, natural SEO website copy is for a small business' presence online.
Competitive cyclist, triathlete, and sailor.
Earned a 3.79 in English major.
Kristen studied civil and common law, earning a 4.0 in first-year Civil Law Property I and II, and high grades in Sales and Leases, Security Rights, Criminal Procedure, and First Amendment.
Kristen has extensive experience writing winning summary judgment motions before notoriously difficult judges. The sample below was argued, and was successful, against a municipal defendant who tried to hide behind a state recreational immunity statute in a personal injury case.
Kristen has written hundreds of blogs for technical and industrial clients on topics ranging from "Cloud Concerns for Covered Entities and their CSP" and "Top Cloud Use Cases in Healthcare" to "Held Hostage: What to Do During a Ransomware Attack" and "HIPAA Compliance and Business Associates in Healthcare."
Additional recent titles include:
--Enterprise Digital Transformation: A Guide to Maximizing IT Investments With Real-World Network Testing
--Making SIEM Actionable: How to Focus on the Threats that Matter with Threat Intelligence Software and Unified Incident Response
--Test Your Mobile App and Simulate Global Network Conditions Without Leaving Your Office
--Centralize, Standardize, and Act With Unified Incident Response Software
--Is Network Latency Affecting Your Business' Cloud Performance?
Kristen effortlessly turns dense, complex information into engaging, informative content for a wide variety of clients on both the B2B and B2C platforms. She's written hundreds of blog posts, web pages, and social media posts for her clients across industries and on topics ranging from medical malpractice and holistic dermatology to motion control cable manufacturing and offshore sailing to Cuba.
Kristen's extensive research and writing experience along with a passion for digital marketing and SEO strategy mean her clients get the best of both worlds when it comes to content: thoroughly researched, 100% unique content that is compelling, on point, and skillfully crafted for her client's business content strategy needs.
Kristen effortlessly turns dense, complex technical information into engaging, accessible content for a wide variety of business, marketing, and technical clients on both the B2B and B2C platforms. She's written hundreds of blog posts, web pages, and white papers across industries with a focus on digital marketing, cybersecurity incident and disaster response planning, and HIPAA compliance. Her recent projects have covered everything from the October 2016 DDoS attack and cloud-based IoT risks in healthcare to unified incident response and cloud stack security issues in SaaS, PaaS, and IaaS. When she has a rare break from writing about cybercrimes, she takes on low-carb pizza crusts and offshore sailing to Cuba.
Kristen's recent titles include:
--A Matter of Life or Death: HIPAA, Cybersecurity, and the Mobile IoT in the Healthcare Cloud
--Making Sense of Threat Intelligence: Cut Through the Noise with SIEM and Incident Response
--The Wild West of Ransomware: What to Do When Paying the Ransom Backfires
--Effective Cyberattack Defense: Correlate, Escalate, and Mitigate Damages with Unified Incident Response
--HIPAA and PCI DSS Compliance in the Cloud: How Business Associates & Covered Entities Can Cope
Kristen is skilled at crafting elegant, persuasive copy around difficult and often awkward long-tail keywords for optimum SEO competitive advantage. She tailors her writing to improve her client'?s SEO and website performance within the ever-evolving Google algorithm landscape.
Kristen's extensive research and writing experience along with a passion for cybersecurity, digital marketing, and SEO strategy mean her clients get the best of both worlds when it comes to content: thoroughly researched, 100% unique content that is compelling, on point, and skillfully crafted for her client's business content strategy needs. She looks forward to helping her clients reach their content-driven goals.
Kristen is highly skilled in the art of adapting and distilling often dense, complex healthcare compliance information into engaging, informative copy for a wide variety of clients on both the B2B and B2C platforms. She has written hundreds of blog posts, web pages, and social media posts for her clients across industries and on topics ranging from medical malpractice litigation and holistic dermatology to HIPAA compliance in the cloud and healthcare ePHI security.
Kristen's recent healthcare titles include:
--HIPAA and PCI DSS Compliance in the Cloud: How Business Associates & Covered Entities Can Cope
--The Mobile Patient: Top Cloud Use Cases and the IoT in Healthcare
--Hospital Held Hostage: What to Do During a Ransomware Attack
--HIPAA Compliance Audits Round 2: Are Your Business Associates Making You Vulnerable?
Kristen has completed hundreds of writing and marketing projects with manufacturing firms across the country and across industries. She takes great pride in writing quality articles that address the challenges business face and positioning America's manufacturing firms and their products as the solution.
By turning often dense, complex technical information into engaging, informative copy for her manufacturing clients on both the B2B and B2C platforms, Kristen's writing is highly effective at delivering the information customers need to drive conversions and boost profits. She has written hundreds of blog posts, website pages?, and social media posts for her clients across the manufacturing industry and on topics ranging from precision die cutting tools to motion control cable manufacturers to aeronautic foam materials.
Kristen has been a small business owner since 1998. She began writing HTML in the early 2000’s out of necessity so that her sailing charter website would rank #1 in search engines. She knows firsthand that those days back in early 2000--when web content writers could simply load pages with hundreds of keywords and manhandle their way to the top of the rankings--are long gone. Always mindful of the ever-evolving Google algorithm updates, Kristen understands how important effective, natural SEO website copy is for a small business' presence online.
Kristen's content is organic and engineered with SEO in mind, but designed for your audience first—never solely for search engines. Google and the search-bots are now savvy enough to pick up and appreciate original, unique content, and they respect it. They rank for it. And you need it to move your business forward.
Kristen has written hundreds of blog posts and website pages for clients across a wide range of industries on topics ranging from reverse mortgages and Medicaid to home equity loans and auto loans for bad credit.
Kristen has written hundreds of blogs for clients in a wide range of industries on topics ranging from Cybersecurity and Unified Incident/Disaster Response to HIPAA Compliance in the Cloud and Enterprise Digital Transformation. She understands the unique challenges facing small and medium-sized businesses in their quest to appear at the top of the Google SERP, but she also understands that blogs should be designed for human enjoyment and, ultimately, conversions. You can lure potential customers to your site with crafty SEO, but once you get them there, your website content needs to engage, impress, and resonate with them in order to close the deal.
Kristen happily creates blogs from both a blank slate and with client supplied material. Her web pages are uniquely tailored toward each client's business goals, and based on sound research, years of writing expertise, and fine-tuned SEO strategy.
Some of Kristen's recent blog titles include:
--A Matter of Life or Death: HIPAA, Cybersecurity, and the Mobile IoT in the Healthcare Cloud
--Making Sense of Threat Intelligence: Cut Through the Noise with SIEM and Incident Response
--Enterprise Digital Transformation: A Guide to Maximizing IT Investments With Real-World Network Testing
--The Wild West of Ransomware: What to Do When Paying the Ransom Backfires
--Effective Cyberattack Defense: Correlate, Escalate, and Mitigate Damages with Unified Incident Response
--HIPAA and PCI DSS Compliance in the Cloud: How Business Associates & Covered Entities Can Cope
Kristen has written hundreds of articles for clients in a wide range of industries on topics ranging from Cybersecurity and Unified Incident/Disaster Response to HIPAA Compliance in the Cloud and Enterprise Digital Transformation. She understands the unique challenges facing small and medium-sized businesses in their quest to appear at the top of the Google SERP, but she also understands that blogs should be designed for human enjoyment and, ultimately, conversions. You can lure potential customers to your site with crafty SEO, but once you get them there, your website content needs to engage, impress, and resonate with them in order to close the deal.
Kristen happily creates articles from both a blank slate and with client supplied material. Her web pages are uniquely tailored toward each client's business goals, and based on sound research, years of writing expertise, and fine-tuned SEO strategy.
Some of Kristen's recent blog titles include:
--A Matter of Life or Death: HIPAA, Cybersecurity, and the Mobile IoT in the Healthcare Cloud
--Making Sense of Threat Intelligence: Cut Through the Noise with SIEM and Incident Response
--Enterprise Digital Transformation: A Guide to Maximizing IT Investments With Real-World Network Testing
--The Wild West of Ransomware: What to Do When Paying the Ransom Backfires
Kristen has written hundreds of website pages for clients ranging from IT Managed Security Service Providers to HIPAA Compliance Servicers to Oil Field Supply Companies. As a small business owner for most of her life, she taught herself HTML code and wrote her first web page in the year 2000--when the internet was just coming into its own as a marketing tool--to promote her sailing charter business to out of state clients. Her web page ranked first or second in Google every year for nearly a decade.
Kristen understands the unique challenges facing small and medium-sized businesses in their quest to appear at the top of the Google SERP, but she also understands that web pages should be designed for human enjoyment and, ultimately, conversions. You can lure potential customers to your site with crafty SEO, but once you get them there, your website content needs to engage, impress, and resonate with them in order to close the deal.
Kristen happily creates website content from both a blank slate and with client supplied material. Her web pages are uniquely tailored toward each client's business goals, and based on sound research, years of writing expertise, and fine-tuned SEO strategy.
Kristen takes every opportunity to write a white paper as the chance to put her extensive IT and cybersecurity knowledge to use--or to become a subject matter expert in just about anything trending in the tech market today.
A diligent researcher, she's not afraid of research-heavy projects that run 3000+ words--and the more complex, the better. She takes great pride in turning out authoritative, marketing-friendly white papers that her clients can place on their websites to position themselves as thought leaders in their respective industries.
Kristen's adaptive, persuasive writing style has helped clients increase their business' exposure and profitability across industries; from sailing charter businesses in Maine, to foam product manufacturers in Michigan, to leather restoration and construction companies in New Orleans.