Website content writing, marketing strategizing, using innovation to find solutions for both businesses and customers through content, writing press releases, content management and layout.
Whitney finds inspiration through the outdoors, hiking, and infinite amounts of caffeine. Whitney loves volleyball and will always root for The Ohio State University Buckeyes.
Whitney attended Walsh University, a private, Catholic university, which emphasizes the value of a liberal arts education. There she studied different areas of writing, public relations, social media, and marketing trends where she completed three internships.
Whitney has completed an array of projects in the marketing industry. She's written blogs on how to use social media and how to incorporate hashtags into twitter use for beginners. She's also led content marketing projects that revolved around website copywriting. Whitney is extremely savvy when it comes to writing and distributing press releases for a client. She has co-authored a Content Guide to better assist customers in writing inbound marketing content.
Whitney is familiar to the fun, exciting industry of hospitality. She has worked with many different businesses within this field from family owned favorites to the fun, Friday night hangouts people love. Within her experience in hospitality, Whitney has assisted in developing web content that stays true to each business’ unique voicing. This includes every step of delivering handcrafted written content from strategizing, creating, and finally to executing the plan clients feel confident in.
Whitney has worked with a local canopy zip line tour in order to produce engaging website copy, as well as a PR campaign to promote their involvement with the 2016 Miss Ohio pageant. Whitney wrote and revised six pages of web copy on this business' website in order to clearly channel their messaging to their target audience.
Whitney has developed her skill in writing web content immensely. She has worked with industries of all kinds including electrical and grounding, Christian pregnancy services, outdoor/recreational, hospitality, and tax services to name a few. Her approach is to create content that mimics the voice of the business, but translates into content their end users are interested in engaging with. Using inbound marketing, and an initial conversation with the client to figure out the DNA of their business, Whitney creates beautifully written content that allows businesses to position themselves as the solutions people seek.
Whitney works with businesses in creating and distributing press releases for any given event or milestone. She believes that companies deserve to let their achievements shine through the media She makes that happen with intriguing headlines, strongly selected quotes from company leaders, and persistent followup of media outlets. Whitney works with clients to find the desired area of publication be it local, statewide, or beyond. In finding key media contacts of printed and digital media, she always connects with the right person to make a company’s achievements known.
Whitney has always had a knack for social media copywriting. In 2015 she was awarded the the Silver Prize for Social Media Writing courtesy of the Canton Advertising Foundation. She has written Facebook posts on behalf of public relations campaigns, content education, general interest, and marketing trends. She sits down and really figures out what the audience of each business is engaging with on Facebook and uses that to draft and post content to engage with followers.