Hilary has researched and written about healthy eating, yoga and transition dieting for niche blogs and newsletters.
Copywriting:
Advertising copy
Taglines / slogans
Product descriptions
Brochure copywriting
Marketing collateral
Bios / company stories
Website / e-blast content
Video / commercial scripts
AP Writing:
Headlines
Blog posts
News articles
Press releases
Media advisories
Official statements
Extended research
Helping businesses who help others! Outside of work, she she enjoys yoga, traveling and jogging on the beach with her black lab Anabella.
The Journalism and Mass Communication program at Humboldt State University is designed to prepare students for a career in journalism, broadcasting, public relations or a related field. It provides students with an understanding of the rights, responsibilities and role of the mass media and helps students develop better critical thinking skills. Hands-on experience is provided through internships with the student newspaper, magazine or news channel.
The accelerated masters program covers a wide spectrum of areas including marketing and business strategy, quantitative and qualitative market research, economic impact studies and digital marketing.
Hilary has experience writing press releases, website copy and more for the University of California Observatories, a multi-campus astronomical research unit headquartered at UC Santa Cruz. She also had experience covering university sports, features, arts and breaking news for a campus newspaper.
Hilary has experience writing web content, taglines, website copy, brochure copy, social media posts and press releases for several clients in the nonprofit sector.
Hilary has experience writing product descriptions, blogs, website content, taglines, social media content and press releases for at least eight clients in the agricultural industry, including organic produce distributors, conventional produce growers, farmers, brokers, chemical washes and wineries.
Hilary has researched and written about healthy eating, yoga and transition dieting for niche blogs and newsletters.
Hilary wrote 1-2 articles a week for two years on a newspaper for every beat: sports, breaking news, finances, the arts and more.
Hilary has experience creating copy for print ads, digital ads, bus ads and more for a wide range of industries including organic produce growers, research institutions, a housing authority and a zoo.
Hilary has experience writing advertising copy in a handful of brochures for an organic produce grower, zoo, housing authority, research institution, nonprofit fundraising event and more.