White papers, Personas, Narratives, Website copy, E-mail content, SEO, Metadata
Mental Health/Psychology, Wellness, Massage, Higher education, Recruitment
During her undergraduate experience at Salve, Nicole held internships with Rhode Island Emergency Management Agency, Rhode Island State Police, and the Wyatt Detention Center and Newport Police Department Most notably, for REIMA, and RI State Police, in compliance with National Incident Management Systems, Nicole supported the process of cataloguing the state’s emergency resources through the implementation of database system, AidMatrix, that would be used in crises like Hurricane Katrina. During her time at the Wyatt Detention Center, Nicole supported its accreditation process by collecting and, in some instances, translating Spanish to English survey data for the 700 inmates about the conditions at the prison. These conditions included: comfort, hygiene, food quality, safety from other inmates and guards, health care, and, for Spanish speaking inmates, language accommodations.
At the conclusion of the Master's program in International Relations and Homeland Security Nicole worked from the Department of Homeland Security at a local airport as an officer of the Transportation Security Administration.
Nicole received several merit based scholarships and grants to support her academic endeavors which include the Department of Education Rehabilitation Services Scholarship, which was awarded based on contribution to the field of mental health.
Nicole obtained mental health licensure in 2014 after completing over 3000 hours of clinical internship and 3 years working for a community based mental health agency.
Nicole has completed a massage school focused on wellness through the healing arts of Ayurveda. She will be applying for licensure in 2016.
In addition to writing white papers and narratives, Nicole also has written over a dozen blogs for organizations ranging from the United Nations to a Bourbon Company out of Colorado. The following is a blog written for a marketing boutique as a teaser into further insights an information written about the millennial generation.
For the past four years Nicole has completed both internal and customer facing white papers and marketing content for several American based tobacco manufacturers. Primarily writing has focused on a revitalization of the industry and increase of sales.
Although Nicole enjoys research and writing of blogs and white papers, she also enjoys more creative style writing. She has created personas and narratives for popular theme parks as well as working extensively in the adult beverage industry. The following is a persona generated for an adult beverage company. The following was recorded for digital media.
Nicole designed the website for a marketing boutique for which she currently is subcontracting. Content include working with the boutique to define mission, purpose and values in addition to services offered and biographies of the staff.
Nicole has worked with a variety of organizations in improving their internal content. It is important for employees to remain engaged and to understand current trends in order to predict and develop strategy around their impact. The following is an excerpt of copy written for an internal newsletter. This was titled "Shame for Hire"
Nicole has written several whitepapers, blogs and articles dispelling myths and providing concrete data to support organizations in optimizing relationships with their millennial employees, customers and consumers.