* Brand messaging
* Website copy
* Email copy for Infusionsoft, including building campaigns and sending email broadcasts
* Sales flyers
* Company brochures/flyers
* Postcards & direct mail pieces
* Business blogs (including ghostwriting)
* Press releases and articles
* Email nurture campaigns, autoresponder series, email sales campaigns, etc.
* Opt-in incentives (ebooks, reports, worksheets, white papers, infographics, etc.)
* Newsletters (email and print)
* Case studies and success stories
* Social media
Learning about clients' businesses and figuring out how to communicate what is unique about them
Stories - books, movies, TV shows, etc.
Graduated Summa Cum Laude
Sara helps companies attract more of their very best kinds of clients by writing crystal-clear marketing copy that gets their target customers coming to them. She excels at taking in information from various sources, synthesizing it while considering multiple objectives and points of view, and from all that craziness creating clear, concise content that hits home with the intended audience.
Sara specializes in website copy, brand messaging, email campaigns, opt-in lead magnets – any copy that is part of a company's market and sales funnel. Her expertise in marketing, graphic design, digital platforms, social media, and project implementation allows her to bring additional value above and beyond her writing ability.
Sara's clients are frequently either women-owned businesses or businesses whose customers are women. She often works with solopreneurs such as coaches, speakers, and consultants.
Sara writes website copy that engages visitors of the ideal target audience and drives them to take action.
Sara writes concise, yet powerful, website copy written to appeal to a business's ideal target customer.
Sara develops content marketing strategies that use blogging to educate customers, build trust with prospects, and increase the expert status of the business or business owner in their industry. Most of her blogging for clients is ghostwritten. Regardless of industry, Sara is able to get her clients' expertise out of their heads and onto the page in a way that is useful and interesting.
Sara writes custom email copy for email marketing and nurture campaigns. These are NOT pre-written templates - everything is written just for you and is specifically crafted to attract and engage your ideal target audience.
This service is for businesses who are dedicated to:
1) Providing high-quality products and services to their customers
2) Building loyal relationships with customers over time
Sara can input your content directly into Infusionsoft, Mail Chimp, Constant Contact, AWeber, Vertical Response, Hubspot, etc. - whatever email system you use - and can even build out entire campaigns in Infusionsoft.
Before focusing on writing, Sara was a marketer and graphic designer, so she looks at every project as a complete whole and helps you create outstanding campaigns that provide immense value for both you and your customers.