Chicago Manual of Style
Email Marketing Campaigns
Creating campaigns and writing copy for marketing materials such as email, brochures, newsletters, presentations, ad copy and brand messaging. Developing content for solution-based messaging. Editing marketing material to ensure proper alignment with brand guidelines. Writing creative fiction, short stories, children's books and flash fiction.
Shelby studied German and Russian Studies at Iowa State University graduating in three years with high honors. She also was a member of the Phi Beta Kappa Honors Society. Shelby studied abroad in Minsk, Belarus for one semester as part of her Russian Studies program.
Shelby participated in a month-long course at Hamline University for certification in teaching English as a foreign language. The TEFL certificate program included 160 hours of instruction in teaching as well as student teaching ESL classes in Minneapolis and Saint Paul, Minnesota.
This two-year program combined courses in global studies, journalism and media studies with advanced seminars, internships and a Capstone media project where Shelby applied international expertise to the study and practice of journalism.
Interdisciplinary courses included Media in Global Perspective, Fundamentals of Journalism, Global Studies, Critical Media Studies and global news internships.
Shelby contracts for a geomechanics engineering firm, editing proposals, reports and technical memorandums for consulting engineers. She provides quality assurance for consulting communications following the company's strict brand guidelines. Shelby has also written and edited marketing content and news articles for the engineering firm.
Shelby worked as a news intern at MTV News interviewing, researching and writing online articles for the entertainment website.
Shelby blogged for a Minneapolis publication for two years. She also created her own Wordpress blogs covering trends in art and fashion, garnering thousands of daily visitors from around the world from 2006 - 2010.
Shelby worked with home goods entrepreneurs to create an engaging website that told a story about their unique product. She wrote content for their about page, product page headers and product descriptions.
Currently Shelby is working with a technology company to create monthly newsletters that highlight 3D printing solutions in specific industries.